做廣告

2023年1月13日

進一步加強其本地端到端的營銷解決方案為客戶提供利用全球功能和技術Publicis Groupe今天宣布收購廣告BG,營銷機構在保加利亞的一個主要性能。戰略收購將進一步加強Publicis Groupe保加利亞的能力在數字轉換,增加其現有火力提供數字戰略、數據、社交媒體和數字內容創建。廣告BG目前處理超過100當地和國際客戶跨不同業務垂直提供專業技術和服務包括性能營銷、品牌和意識,社會媒體營銷、數字設計、分析和轉化率優化以及培訓和谘詢。這次收購將會看到廣告BG並入,成為該索菲亞的一部分,連接的數字營銷公司在Publicis Groupe保加利亞。成立於2007年,亞曆山大·吉奧吉夫作為數字營銷機構為中小企業提供服務在英國,該公司業務轉移到了保加利亞市場和應用其技術來吸引更大的當地客戶包括8888年Mebeli Videnov和體育倉庫。隨著穀歌廣告的總理夥伴,他們也隻在保加利亞被認可機構連續兩次通過穀歌的獎項競爭“準備搖滾”。“在過去的幾年裏,我們的很多努力已經投資在發展數字功能和夥伴關係旨在支持我們的客戶在他們的數字轉換。我們的北極星被發現之間的聯係建立理想客戶數字體驗和正確的業務成果。此次收購將進一步增進Publicis Groupe保加利亞的能力在我們現有的數字轉換完成,在數字策略,建立了專門化數據,社交媒體和數字內容創建。廣告BG團隊的願景和能力為他們的客戶通過數字推動增長的性能和電子商務渠道的同時,我們的雄心是領導和首選的合作夥伴為我們的客戶在他們的數字轉換的旅程。首席執行官說:“Vessela Apostolova, Publicis Groupe保加利亞。 “This strategic acquisition in Bulgaria will complete our digital performance, commerce, data and technology offering for the benefit of our clients by bringing additional value and speed they currently need. At the same time, Advertise BG market-leading talent will be able to help Publicis Groupe to further strengthen its current leadership role in Digital Marketing Transformation in Central and Eastern Europe,” comments Tomas Lauko, Chief Executive Officer, Publicis Groupe Central & Eastern Europe. “Having worked with Publicis Groupe Bulgaria over the years across multiple projects, this partnership is a natural next step and of strategic significance for us. This union opens the door for us to tap into the vast global Groupe expertise much more effectively and apply the available proprietary technologies and platforms to gain a competitive edge on the local market and beyond.” – adds Alexander Georgiev. Alexander Georgiev will assume the role of Digital Transformation Director and become a member of Publicis Groupe Bulgaria’s Executive Board – while working closely with Dessislava Stoyanova, COO and Managing Director of the Media Business, Vanya Duncheva, Digitas Managing Director and Boryana Atanasova, Media Director Digitas. The new role will see Georgiev report directly to Vessela Apostolova, CEO, Publicis Groupe Bulgaria. ABOUT PUBLICIS GROUPE - THE POWER OF ONE Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 96,000 professionals.