2023年1月24日,

分享Claritas客戶現在可以利用親和力的解決方案的膨脹宇宙的消費者購買數據來衡量營銷活動的銷售結果。Claritas數據驅動的公司,幫助營銷人員更好的ROI,和親和力的解決方案,主要的消費者購買數據平台專注於這類基於結果的解決方案,合作提供一個無縫的解決方案,使營銷人員可以使用信用卡和借記卡交易數據到目標消費者購買基於曆史和精確測量銷售多渠道營銷活動的結果。結合親和力的解決方案“消費者購買數據平台Claritas”分割,觀眾自定義功能和運動測量工具創建一個市場領先的激活和測量解決方案營銷人員根據個人輕鬆地創建勘探觀眾購買曆史和精確測量的直接銷售提升了他們的營銷活動。聯合解決方案使得營銷人員個人線上和線下渠道的有效性進行評估,包括奧特/ CTVstreaming音頻播客,和移動渠道。創意和信息也可以A / B測試和優化“飛行”來提高活動的投資回報(ROI)。親和力的消費者購買數據平台包括超過74億年度信用卡和借記卡交易超過100毫米。事務跨4200商家品牌,線上和線下渠道,所有50個州,準確反映美國消費者消費。收集的數據是完全許可營銷用例和100%符合隱私法規。“親和力的解決方案和Claritas聯手創建一個強大的激活和測量解決方案,提供客戶訪問更多的采購數據比其他營銷解決方案提供商,“追逐米勒說,執行策略/公司發展和數碼總經理Claritas。“我們正興奮的競爭優勢,我們的解決方案提供與親和力。 It is one more unique benefit offered by Claritas’ industry-leading suite of marketing tools, which allow marketers to easily identify their best customers, deliver targeted multichannel marketing campaigns and then accurately measure those campaigns to optimize the results.” “In today’s multichannel marketing world, it is more important than ever to understand the impact that advertising efforts have on driving outcomes. Until now, the market’s reliance on proxies disallowed that insight. Our new partnership with Claritas gives marketers the data and the tools they need to drive critical outcome metrics,” Damian Garbaccio, Chief Business & Marketing Officer at Affinity Solutions. “This is just one example of Affinity’s commitment to working with partners to build ROI-boosting, next-generation insights, activation, and measurement solutions for brands, agencies and media.”