2023年1月26日

在所有類別的應用中，遊戲被卸載的比例最大，為什麼會出現這種情況?根據卸載率的最新數據，在所有應用類型中，當手機用戶刪除應用時，遊戲通常是第一個被刪除的。根據AppsFlyer的最新數據，在2021年1月至2022年10月期間，66%的卸載是遊戲應用。旅行應用的使用率最低，隻有31%。非有機安裝的遊戲卸載量也增長了13%。不管是為了節省空間還是為了簡單的整理，當提到卸載時，遊戲似乎是被犧牲的羔羊。為什麼會這樣呢?如果我們分析這些數據，我們可以做一些求和。首先，我們可以比較應用程序的類型和它們所處的環境。旅行應用程序包括獎勵計劃、機票、火車或其他購票方式。 These frequently incentivise long-term use and can become part of a person's core app useage. Meanwhile, if we look at another statistic – which is that 49% of uninstalls took place within 24 hours – we see that finance apps fell foul of this the most. Finance apps are of course a broad category, and unless it's a banking app, someone is very likely to be quick to judge whether or not continued use is suitable for them. So why are games suffering the most from uninstall rates? Games are a luxury unfortunately, and with the saturation of the market, a game's 'disposability' becomes a risk factor. However, while noteworthy, uninstalls are not becoming a larger problem. If anything the situation is improving. AppsFlyer indicates that 49% of apps are now uninstalled within the first 30 days. This represents a welcome 8% drop compared to previous figures. The data also indicates that games which are installed non-organically are more likely to fall foul of uninstalls. But then it makes sense that games which players actively seek out will be the ones that they want to keep. It's not a crisis by any stretch of the imagination, but it's still clear that this remains a turbulent time in the market as users choose between luxuries such games and other more 'essential' apps that facilitate travel or finance. Tags: