2023年3月1日

在證實的最新調查中,隻有9%的消費者轉向自有品牌說他們不會繼續購買他們,而是品牌日常雜貨。圖像從消費者研究平台的一份新報告證明進一步的證據表明,私人品牌有持久力,超過七10消費者說他們嚐到了自有品牌的品牌和一個無意回到他們的品牌的競爭對手。證明調查了2000名美國消費者在美國食品和飲料趨勢報告,發現超過58%的美國人說他們是“很有可能”購買這些更便宜的自有品牌,另外27%是“有點可能。“隻有4%的受訪者表示,他們不太可能購買私人品牌。那些轉向私人品牌打算繼續購買他們,據證明的調查。絕大多數,有73%表示,他們打算堅持自有品牌產品。隻有9%的人說他們不會堅持自有品牌。“美國消費者在行為發生了變化,獲得一個真正的品味為自有品牌品牌由於通貨膨脹的影響成本的食品和家用產品,”傑裏米•王說,證明的創始人和CEO。“這對知名品牌構成了重大挑戰,不能在價格上競爭,誰可能最終購物習慣的失敗者是這些變化可能是永久性的幾個重要sub-segments。“價格,不出所料,消費者的最大原因轉向私人標簽,89%的美國人承認在目前超市購物時買便宜貨。找到最好的產品,41%的受訪者訪問多個超市現場找到最好的交易,而33%檢查各種網上商店。低價格最重要的因素在選擇受訪者的雜貨店,便宜的價格是排名這位比特價和促銷活動更有效,排名第二。 Out of six promotion types, discounting the price of a product is what shoppers want the most, closely followed by ‘buy one get one free’ deals. Giving extra loyalty points is deemed the least attractive offer when it comes to swaying consumers on a purchase. “The big-name brands need to give consumers new, compelling reasons not to switch to their private label counterpart, or in some cases motivate shoppers to come back to big brands,” said King. “A sizable number of consumers - 41% - are choosing to make trips to multiple supermarkets in person to hunt for the best price. This fragmentation of shopping in pursuit of value, and at the expense of shoppers’ own time, is another new and emerging behavior. This puts grocery chains under serious pressure to either offer the best deals that beat other retailers and attract consumers, or to extend their own-label product lines to offer ever-increasing appeal to inflation-weary consumers.” The full report from Attest can be found here .