2017年9月27日

矽穀的創業Boostinsider發射光版的核心產品,幫助營銷人員評估YouTube有影響力的人。在數字經濟,在社交媒體平台影響力營銷蓬勃發展。與YouTube視頻片段,越來越多的機構和品牌與影響力接觸觀眾。理解的影響力就在這種情況下是非常重要的。基於ai影響力營銷情報平台Boostinsider最近推出了社會書,光版本的核心產品,幫助營銷人員和品牌分析的youtube用戶的訪問。與其他社會分析平台,隻允許有影響力的人來訪問自己的數據,社會是為每個人設計的書,尤其是營銷人員和機構。通過搜索YouTube的用戶名或通道鏈接,您可以查看實時數據分析YouTube頻道,包括渠道市場價值,視頻性能、受眾人口統計,提到的品牌曆史和相關渠道。它幫助營銷者識別如果其品牌的影響力是正確的,並給了他們一個參考價格談判和有影響力的品牌內容。youtube影響力營銷分析2016年,經曆了爆炸式的增長,86%的營銷者使用它;94%的人覺得有效,根據2017年影響力營銷的狀態報告提供者Linqia營銷。 The report adds that 78 percent of marketers cite determining influencer marketing ROI as their top challenge in 2017. Boostinsider, launched in 2014, has raised $1.5 million in seed funding, followed by $1.8 million in Series A funding. They started out as an automated marketplace for brands to pay influencers to post on social media. But they soon realised the two key problems for the marketplace: first, the marketers didn’t know if the influencers who approached them had the right audience for their product; second, only micro-influencers were most active in the marketplace, limiting their choice for influencer marketing campaigns. Second-generation product To tackle these problems, Boostinsider started work on the second generation of its product, focusing on creating data-driven solutions of over 350K of the most engaged influencers on YouTube, Instagram, Twitter, Tumblr and Facebook. Heidi Yu and Chen Wang are the Co-founders of Boostinsider and serve as the CEO and CTO respectively. The startup claims to have 200k+ influencer signups and a reach of a 500-million strong audience. They work with around 300 brands currently and hope to hit a revenue of more than $10 million in 2018. “With the use of machine learning and AI technology, we now can estimate the ‘price’ of any YouTuber in the world. We can also estimate the demographic data, which includes but is not limited to male/female percentage, country distribution, age distribution, and interest distribution. We can even estimate how many clicks and downloads you can get if you ask a specific YouTuber to do a potential promotional video for you,” says Chen, who worked with Walmart Labs and Microsoft before starting Boostinsider. shares The Dell Startup Challence Season 2 is here. Win $5,000 worth of Dell technology, a Dell Vostro laptop and a chance to present your business idea to an angel investor or a seed fund. Sign up here today ! READ MORE