2022年12月15日

Mentha已與Bright River達成合作夥伴關係，Bright River是一家快速發展的國際視覺內容解決方案提供商，為許多世界領先的電子商務平台和零售商提供服務。Bright River是一家荷蘭公司，在哈勒姆、紐約、達卡(孟加拉國)和金奈(印度)設有辦事處。與Mentha合作的目標是加速增長，並將公司的活動擴展到全球的新地區和客戶。過去一年，全球電子商務銷售額躍升至26.7萬億美元，而且該行業還在繼續增長。這也意味著電子商務和零售機構對提供最佳購物體驗的高質量視覺內容的需求越來越大。Bright River擁有自己的技術、遍布三大洲的750名員工和良好的業績記錄，完全可以從中受益。Mentha之所以選擇入股Bright River，是因為該公司擁有專有技術和先進的技術支持服務模式，為領先的電子商務平台和零售商(如Harrods、Coolblue和Yoox)帶來了有形價值。在一個快速增長和分散的市場中，光明河擁有一個理想的平台，可以在現有和新行業中實現加速自主和收購式增長。作為國際擴展的技術支持服務公司的積極股東，如以前的Destiny，現在的InSites Consulting和Rapid Circle, Mentha可以在運營和戰略領域部署其廣泛的知識和經驗。Bright River還可以依靠Mentha在“收購和建設”方麵的深入專業知識，這使得該組織除了有機增長外，還可以通過收購進一步擴張。 David Jonkers, CEO of Bright River: “’Having Mentha as a key shareholder is a game changing opportunity for Bright River. They understand and share our vision of the ever growing importance of visual product content in e-commerce, and bring a wealth of experience in the execution of ambitious growth goals. We are thrilled to get started.” Increase efficiency in visual content production The right visual product content creates rich, engaging online shopping experiences that help convert customers from browsing to purchasing. Bright River helps clients to drastically increase efficiency in visual content production processes, and decrease the ‘time-to-web’ for products to be published online. Computer Vision-based AI, among other technologies, powers their industry-leading workflow and editing automation, giving their image- and video editing, as well as 3D modeling and CGI rendering services, a decisive edge over their competition. Edo Pfennings, partner at Mentha: “We are very enthusiastic about this partnership. With its own technology Bright River has built a strong position in a rapidly growing and dynamic market. The management team has big ambitions to scale and accelerate its growth through acquisitions and move into new industries, something that Mentha is well equipped to help with.”