2022年10月12日

Moloco宣布擴大旗艦零售媒體平台東南亞10月12日,2022年Moloco零售媒體平台使電子商務市場舉辦自己的廣告業務Moloco本機性能,一個領導者在機器學習和增長解決方案性能營銷者,今天宣布啟動Moloco零售媒體平台(RMP)新加坡和東南亞。Moloco RMP的交鑰匙廣告服務平台能使電子商務市場建立自己的內部廣告業務。由機器學習,RMP能夠驅動更高回報的廣告支出(羅阿斯)商家讚助的相關和個性化產品推薦基於實時顧客行為。自助廣告UI,市場和商人都能夠產生直接的價值,而不需要建立更多的基礎設施。新加坡被選為RMP的下一個市場擴張戰略中心電子商務行業在東南亞和更廣泛的亞太地區。零售媒體吹捧為數字廣告的“新”第三支柱,搜索和社會後,隨著市場未來5年價值1000億美元。“Moloco的終極願景是數字經濟,采用機器學習,既公平又有利可圖的各種規模的企業,而不僅僅是精英。Moloco零售媒體平台,使各種規模的電子商務平台上公平競爭與規模更大的競爭和建立新的收入來源,同時改善經驗。我們興奮地在東南亞,推出這個解決方案,采取另一個一步,讓我們的願景成為現實,“Junho Lee說RMP業務單元負責人在Moloco東南亞。Moloco的嚐試和測試RMP方案曾支持韓國生活方式的喜歡技術平台Bucketplace驅動進化的電子商務市場oHouse,更好的使其商人使他們的產品更可發現。 Leveraging Moloco’s years of machine learning expertise, Bucketplace was able to launch its own native performance ad business within three months, and onboard 15% of oHouse’s total merchants within the first quarter of deployment. Merchants were able to set up their campaigns within the space of 5 minutes - and subsequent A/B test results showed a 2.2% increase in purchases among shoppers exposed to product ads on oHouse compared to those who weren’t. “E-commerce companies in Singapore and Southeast Asia have scaled rapidly in recent years, and are now looking for solutions to propel their next stage of growth. With RMP, Moloco is able to equip these marketplaces and their merchants with better performance and control over their advertising campaigns, by enabling them to unlock the power of their own first-party data, quickly optimize their strategies and offer highly personalized buyer journeys,” Junho added. RMP is one of two flagship offerings in Southeast Asia. The second - Moloco Cloud DSP- is targeted at app marketers to enable app businesses to scale performance quickly and efficiently by leveraging Moloco’s battle-tested prediction models. Moloco Cloud DSP is able to reach 190+ countries, 2.6 million apps, 10 billion devices, and 35 billion impressions per month. The solution is also able to process 5.5 million bid requests and make 4 million deep-learning predictions per second. By Staff Reporter Minha Yang (mh.yang@etnews.com)