2022年4月21日

隨著消費者回歸親身體驗，銷售點(POS)技術提供商正在競相成為體育場館的首選，提供數字技術來加快支付過程，讓活動參與者在座位上花更多的時間。隨著棒球賽季的回歸，許多供應商已經在美國職業棒球大聯盟(MLB)體育場宣布了新的移動支付解決方案和自助服務選項。Instacart也不甘落後，周三(4月20日)宣布將在波士頓芬威公園推出新的POS係統。這個名為“Caper Counter”的係統由軟件公司Caper AI開發，該公司於去年秋天被Instacart收購，主要生產結賬係統和其他人工智能(AI)零售技術。有了計數器，消費者將商品放在設備上，設備用計算機視覺掃描商品，然後消費者選擇他們的付款方式。Instacart工程副總裁Lindon Gao在一份聲明中表示，該設備將交易時間縮短了65%。他在一份聲明中說:“我們知道，粉絲們越來越想要更吸引人、更無縫、更無接觸的結賬體驗。”“通過幫助加快結賬體驗，球迷可以花更少的時間買花生和啤酒，而有更多的時間在他們想去的地方——看台上，為他們的球隊加油。我們很高興能夠繼續通過我們的全渠道解決方案縮小實體店和在線體驗之間的差距，並期待著在未來擴大與愛瑪客體育+娛樂的合作關係。”該櫃台是與愛瑪客體育+娛樂公司合作來到體育場的，其中三個在場館的不同部分提供。 The news comes as many baseball stadiums upgrade their payment technology, looking to meet the increased digital expectations of the post-2020 consumer. For instance, cloud technology company Oracle is bringing mobile ordering to the San Francisco Giants’ Oracle Park. The Saint Louis Cardinals have introduced self-serve concessions stands wherein consumers can scan their own items, as well as mobile deliver-to-seat ordering. The Houston Astros, meanwhile, have brought Amazon’s Just Walk Out cashierless checkout technology to two concessions stores in Minute Maid Park, the team’s stadium. In an interview with PYMNTS, Sandeep Satish , head of the sports and entertainment analytics practice for Levy and E15, explained the importance of quick checkout options at sporting events. In late 2021, Levy partnered with Verizon and retail AI solutions provider AiFi to open a frictionless checkout food and beverage shop at NFL team the Detroit Lions’ Ford Field stadium. “First and foremost is speed of service,” Satish said. “We know that our guests want to get back to their seats to watch the game, the concert or the convention that they’re at, and it’s really important for us to figure out how can we do that that’s not the traditional concession stand model.”