2022年2月18日

Spotify (NYSE:現貨)宣布,它已經獲得了兩個播客科技公司:Podsights Chartable。這是為什麼。幾年前,Spotify (NYSE:現貨)表示,有一個目標現代化播客廣告推出的流媒體廣告插入。然後該公司推出了audio-first叫做Spotify觀眾網絡廣告市場。上個月,Spotify擴展更多的通過一個交互式廣告體驗稱為文字-動作卡。這些投資,該公司為播客出版商提供廣告商和增長的影響如《華爾街日報》,ViacomCBS, AdLarge。美國年度數字音頻廣告收入有望增長到近80億美元,據eMarketer。,其中,27億美元將在2025年單獨播客廣告。Spotify認為下一步解鎖這種增長是展示音頻廣告的影響通過創新測量和歸因對廣告商和觀眾為出版商的見解。這就是為什麼今天Spotify說,興奮地宣布收購Podsights和Chartable。 Podsights is known as a leading podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising. And Chartable is a podcast analytics platform that enables publishers to know and grow their podcast audiences through promotional attribution and audience insight tools. Advertisers have been coming to Spotify to reach its engaged and immersed audience. But according to a recent Advertiser Perceptions survey, measurement and attribution remain the two biggest unsolved challenges for podcast advertisers. So Spotify plans to solve this pain point through the acquisition of Podsights. As part of Spotify, Podsights is going to be able to utilize the technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world. Plus with the acquisition of Podsights, Spotify will be able to help advertisers understand how podcast ads drive actions that matter to their businesses. And over time, Spotify plans to extend these measurement capabilities beyond podcasts to the full scope of the Spotify platform, including audio ads within music, video ads, and display ads. In the past year, Spotify has been strengthening Megaphone’s already offerings — most recently with the acquisition of Whooshkaa and its broadcast-to-podcast technology — to ensure it’s the best place for podcast publishers to create, monetize, and measure their podcast businesses. Through the acquisition of Chartable, Spotify will be further enhancing Megaphone’s suite of tools with the integration of Chartable’s audience insights and cutting-edge promotional tools SmartLinks and SmartPromos. These tools make it easier for publishers to turn audience insights into action and expand their listenership while ultimately growing their businesses.