2021年5月4日

100年收購了。公司使命與Data-Powered破壞包裝消費品行業,本文目的導向的品牌提供的新聞分享分享本文邁阿密,2021年5月4日,100年。人工Intelligence-powered消費品牌集團有限公司日用消費品(CPG)擾亂市場,今天宣布完成收購櫻桃挑選AI(“挑選”),一個總部設在紐約的預測智能產品開發的平台。這宗收購加強了100。公司專有的AI功能,大大加速了公司的使命重塑創造產品和營銷過程遺留消費品牌都依賴在過去的世紀。One hundred.公司將利用平台的產品識別技術和數據采集技術,跟蹤消費者的偏好為有價值的產品屬性,開發下一代的CPG品牌。“櫻桃挑選團隊已經建立了一個令人難以置信的強大的人工智能平台,使我們能夠理解今天的粒度級別的數字領先消費者希望,以一種有意義的方式和利用這些見解,”Kim Perell表示100.公司首席執行官和創始人之一。“櫻桃挑選的預測智力和能力來衡量在發射前對產品的需求是無價的資產到100年。有限公司作為我們加強我們的專有AI平台克萊爾™擾亂CPG行業。”Cherry Pick's platform - now included within CLAIRE™ - deeply analyzes social images and consumer reviews, applying AI, machine learning and big data techniques to predict product needs and market fit, reduce risk, and influence product attributes before an investment is made in a product. It also aggregates social media activity, stock keeping units, current consumer demand and trends, as well as specific attributes that pinpoint consumers' specific preferences, such as pricing for organic ingredients. Justin Stewart, Senior Vice President of Product and Technology at 100.co and former CEO of Cherry Pick AI, said, "100.co is a multi-billion dollar opportunity. By leveraging Cherry Pick's technology to understand consumer preferences, 100.co is bringing authentic purpose-driven brands to market in months vs years. Our shared mission is to move the CPG industry to a more product-centric approach that resonates with, and satisfies, today's digitally savvy consumers." Launched in 2021, 100.co has accelerated new product development by more than 30 percent compared to traditional CPGs, and data-driven insights from its proprietary platform have informed three upcoming consumer brands with household celebrity names, launching later in 2021. James Brennan, Chairman and Co-Founder of 100.co, added, "Consumers today are telling the market what they want, but traditional CPG companies are not listening. If a brand's values are not in line with their target audiences' values, they will continue to fail. Cherry Pick not only listens, it also provides the data that 100.co can activate against to ensure success." Melissa Munnerlyn, Senior Vice President of Brand and Tech Solutions at 100.co and former COO of Cherry Pick AI, concluded, "100.co and Cherry Pick are culturally-informed builders and operators of technology - our unique experiences coupled with our skill sets drive our platform and are part of our secret sauce. It has already proven to hold a competitive advantage over traditional CPG companies." Former Cherry Pick Co-founders, Justin Stewart and Melissa Munnerlyn, have been named Senior Vice President of Product and Technology and Senior Vice President of Brand and Technology Solutions, respectively, and will report directly to 100.co founders, Kim Perell and James Brennan. About 100.co 100.co is an AI-powered consumer brand group that is disrupting the Consumer Packaged Goods (CPG) market, with purpose-driven products co-created with the world's most influential founders. With insights from digital-first consumers and direct-to-consumer e-commerce distribution, the Company is reinventing the product development process that legacy CPG brands have relied on for decades. 100.co's proprietary AI platform CLAIRE™ uses artificial intelligence, machine learning and big data to predict product needs and market fit, reduce risk, and influence product attributes. To learn more please visit 100.co . About Cherry Pick AI Cherry Pick is predictive intelligence for product development. By transforming comments on social content into predictive purchase intent for product SKUs, Cherry Pick enables brands, retailers, and manufacturers to know what their target customers want at any given time. Its innovative SKU-level purchase intent signal helps pinpoint consumer product preferences down to the product attribute level, i.e. $10, strawberry flavored, cruelty-free, soothing, lip balm. Insights historically driven by sales data and pure intuition are now available through Cherry Pick's proprietary AI. SOURCE 100.co