2023年6月5日

分享這篇文章提供的新聞分享這篇文章繼續快速增長的幹白,Sonesta集合,和國防部,Sonesta集合牛頓,質量。,2023年6月5日Sonesta從國際酒店集團(Sonesta)今天宣布推出兩個軟品牌在其擴大投資組合,幹白,Sonesta集合(幹白)和國防部(MOD) Sonesta集合。這兩個新品牌提供獨立酒店業主機會與Sonesta分支機構的網絡,同時保留自己的標誌性酒店名字,身份,設計和建立了風格。所有幹白和國防部酒店將包括Sonesta網站上獲得廣泛的分銷渠道和服務。autograph段幹白,定位,融合當地的真實性與全球的吸引力。銷售Sonesta的奢侈品和生活方式住宿開發團隊,每個幹白屬性將會有不同的身份,並提供簽名地方美食,傳統個性化的服務和精致的內飾。結果是一個獨特的,邀請經驗,歡迎客人沉浸在每個目的地。第一個Sonesta幹白品牌屬性是安妮Z海洋酒店在邁阿密,佛羅裏達的南部海灘附近,2023年5月1日開幕。國防部,定位在Sonesta高檔組合,提供客人的靈活性,迎合他們獨特的生活方式和旅遊需求。每個MOD酒店特色的室內設計和設施,如策劃食品和飲料的選擇。 The first MOD property will launch as Hotel 11 in Calgary, Alberta, Canada. With a stunning view of the Rocky Mountains, the hotel provides travelers unparalleled opportunities for outdoor adventure. "Sonesta is proud to unveil Classico and MOD, extending our suite of offerings with distinct brands that we believe will appeal to both franchisees and consumers," said Elizabeth Harlow, Sonesta's Chief Brand Officer. "Classico's upper-upscale identity is a unique alternative to The Royal and The James brands. MOD's modern upscale brand allows owners and developers to maintain the qualities that make their hotels unique." "As we have strengthened Sonesta's franchising capabilities over the past two years, we recognized the opportunity for additional growth through soft branding," said Brian Quinn, Chief Development Officer, Sonesta. "The launch of Classico and MOD continue Sonesta's growth trajectory and we anticipate great success with continued expansion in the upper-upscale and upscale segments." In September 2021, Sonesta Franchising debuted in the U.S. with a complete platform of franchise services, hotel operations and franchise support. Sonesta Franchising now features 19 industry-leading brands with a wide range of hotel service levels to meet travelers' needs. Sonesta Franchising provides franchisees with a range of options across the upper upscale, upscale, upper-midscale, midscale, extended-stay and economy segments. Sonesta's continued growth, owner centric approach, market availability and executive accessibility make it a compelling choice for owners and developers. About Sonesta Media Contact: Lorie Juliano | Sonesta Head of Communication | [email protected] SOURCE Sonesta International Hotels Corporation ×