2023年2月16日

下載應用程序的電子郵件地址,點擊“注冊”,你同意收到內部營銷電子郵件以及其他合作夥伴提供和接受我們的服務條款和隱私政策。在線購物者是熟悉提示迅速花更多的錢或完成一個購買以獲得免費船運。在購物網站,Instacart使用這些策略,被稱為“黑暗的模式,”英國支付處理比較創業商人機器在本月的一份報告中稱。商人機Instacart網站上說它發現五模式。沃爾瑪有四個排在第二,根據這項研究。黑暗的模式可以采取多種形式。但他們都有一個共同的目標:鼓勵客戶采取行動他們可能不否則,如報名購買更多的產品或服務。“Instacart特別受益於這些策略,因為每個人都是為了使消費者花更多的錢,更快地完成交易或訂閱的服務,可能不會不哄,“伊恩·賴特的創始人商人機器,告訴內幕。Instacart拒絕評論的記錄這個故事。沃爾瑪沒有回應記者的置評請求。 Instacart's dark patterns include a countdown clock and automatically charging after a free trial ends Dark patterns got their name in 2010. That's when Harry Brignull, a user-experience designer , started compiling examples of such tactics and posting them on his website. Today, the website refers to these elements as both dark patterns and "deceptive design patterns." It defines them as "tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something." The most prominent patterns that Merchant Machine found on Instacart's website include a countdown clock offering new users free delivery on their order. The countdown implies that free delivery won't be available after 12 hours. Another prominent example: Instacart offers a two-week free trial of Instacart+, the company's subscription service. But like many free trials, it requires customers to give the company their credit card information beforehand. Instacart charges customers for the service after two weeks unless they remember to cancel it. Other dark patterns that Merchant Machine noted include prompts to spend more money while shopping, a potential bag fee charged after a delivery is completed, and product suggestions. Dark patterns have become common online, especially on shopping websites Instacart is far from alone in using dark patterns. Brignull's website includes a "Hall of Shame," which features offenders ranging from HP's printer ink subscription program to language-learning app Duolingo to Google Maps. While reviewing Walmart's website, Merchant Machine said it encountered a message that read: "Items in your cart are selling fast! Check out soon before they're sold out." Dark patterns have also proliferated in other parts of retail, according to Merchant Machine. Amazon's website had the most dark patterns of any retail website at 11, according to the report. Amazon did not immediately respond to a request for comment from Insider. California became the first state to ban dark patterns, with a law that took effect in March 2021. The Federal Trade Commission has also ordered some companies that use dark patterns to stop using them. Last month, the Commission ordered Credit Karma to pay $3 million to consumers, saying that the company used dark patterns to make them think they were preapproved for a credit card when they actually weren't. Dark patterns have proliferated online because of how easy it is for companies to adjust their websites and apps, the FTC wrote in a September report on the issue. "This type of design experimentation, if used to deceive consumers or manipulate them into taking unwitting or detrimental actions, is a signal of dark patterns at work," the report says. Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications