2023年2月22日

2023年2月22日星期三，精致的設計:行人經過北京的華為商店。Devialet與科技巨頭蘋果合作開發智能音箱，目標用戶是年輕一代。巴黎:法國音頻技術公司Devialet的一位高管表示，該公司將加大在中國的投資，並計劃在更多二線城市開設更多的實體店，以挖掘中國年輕一代的巨大消費潛力。“中國絕對是Devialet的重要市場。2019年，我們在中國大陸開設了第一家快快店，僅四個月後，該地區就成為了我們僅次於法國的第二大市場，”Devialet首席執行官Franck Lebouchard說。他補充說，便攜式高保真音響市場正在迅速增長，尤其是在中國。Lebouchard強調了亞洲市場，尤其是中國市場對Devialet的重要性。Devialet提供廣泛的聲學產品，如揚聲器、放大器和無線耳塞。他補充說:“值得注意的是，中國的年輕消費者群體不斷增長，他們充滿活力，對品牌了如指掌，他們在每個領域都追求最好的，比如大膽的設計和卓越的聲學質量。”他說，年輕的消費者，尤其是出生於上世紀90年代中期到2010年代初的Z世代，已經成為高端產品類別的主流消費者。盡管麵臨新冠肺炎大流行帶來的挑戰，Devialet目前通過所有渠道在全球範圍內實現了兩位數的年度增長，包括在中國。他說:“在過去的兩年裏，我們在更多的城市開設了品牌門店，特別是在武漢、深圳和成都等一二線城市，在中國大陸的線下門店總數達到10家。” He added that Chinese consumers have an increasing demand for portable Bluetooth speakers along with advances in technology, consumption upgrades and the rising popularity of outdoor activities like parties and camping. “We will continue to increase investment to deliver a best-in-class experience for Chinese consumers,” Lebouchard said. Apart from accelerating its layout in offline stores, Devialet has established flagship stores on Chinese eCommerce platforms such as Tmall and JD to bring more convenient options to consumers. According to market research firm Runto, sales of smart speakers in China reached 26.31 million units in 2022, a 28% decrease year-on-year. The figure is expected to amount to 27.15 million units this year, a slight increase of 3% compared with the previous year. Lebouchard said both high-end speaker markets, including portable audio hi-fi speakers and wireless earbud markets, are extremely competitive, including in China, where Devialet has numerous brands and products with wide price ranges, adding that technological innovation has been the key to the success of products to date. “The company attaches great importance to fast-growing short video platforms and has launched a brand purchasing channel on Douyin. “Looking ahead, Devialet will continue to explore diverse content that is tailor-made for the platform and resonates with its users,” he added. It has also inked a partnership with Chinese tech company Huawei Technologies Co for smart speakers. “As for the smart speaker market, the challenge is to bring noticeable improvements and innovation with a minimal increase in production costs,” said Jason Low, research manager for Canalys, a global technology market consultancy. “The smart ecosystem needs to be supported by third-party developers, hardware vendors and service providers.” — China Daily/ANN Article type: free