2016年8月17日,

企業SaaS 2小時前2010年的傳說,隻有Ulrik,一組四個,兩個筆記本電腦,大夢應對社交媒體市場的企業。因此是獵鷹的謙遜的開始社會,現在丹麥的一個最有前途的和成功的創業公司。說實話,Ulrik Bo拉森很好建立自己成立獵鷹的社會,一個軟件平台,允許企業營銷部門創建、啟動和實時測量社交媒體活動。他已經建立並運行一個數字機構攪和,生產數據驅動的社會活動為全球觀眾,創造了第一個北歐社會網絡和導致它成功的退出。他已經與全球客戶喜歡嘉士伯。潛在的市場也成為準備好——Facebook在2010年7月宣布,其用戶數量超過5億,其中一半人每天使用社交網絡。Facebook的估值已經達到410億美元,社交媒體上的投資者熱衷於跳火車。2012年,獵鷹社會提高首次對外投資從丹麥投資公司NorthCap夥伴- 133萬美元。與此同時,Facebook用戶達到10億,該公司價值1040億美元觸及股票市場今年5月,標誌著公司賬麵利潤甚至最高估值。Twitter達到1億用戶和社交網絡業務頁麵上突然的主要話題。 Increasingly, that started to grow corporations interest in social media management tools. In 2013, Falcon raised 6 million Euros in a series A round, giving the company a “nice box of building blocks to play with,” as Ulrik described it at the time. The new blocks helped the firm to achieve 44.3% revenue growth in the following year and the firm also opened its office in New York. In March 2015, Falcon raised 16 million dollars in a series B round, a large investment for any Nordic company. At this point, the company already had more than 400 world-renowned companies – including Coca-Cola, Jaguar, and Warner Music – using its software platform to listen, engage, publish, measure, and manage their social media content. “There is a void in the market for a scalable social media SaaS platform capable of unifying business units within the enterprise while delivering feature-rich capabilities. Our goal is to continue to evolve Falcon Social to meet that need by growing the platform organically. The new financing will help scale the business and accelerate our product development roadmap,” Larsen said at teh time. Some research firms have forecast the market for corporate social media tools to reach 10 billion dollars in the near future, bu taking into account hundreds and thousands of competitors popping up, it could already be larger. How does Falcon Social stand out? Being early and being global – now with several offices in Europe and the Unites States – surely helps somewhat. Working closely with global brands is also helping. In a recent interview with Forbes, Larsen compared the Falcon platform to Salesforce – a collaborative and flexible tool which goes beyond scheduling, reporting, and analytics, to making things happen in business. On how the platform is used, Falcon shares many case studies on its website. We look into one of Denmarkøs most global brands, Carlsberg, which manages over 500 beer brands around the world. They used Falcon to consolidate 90 separate social media accounts. The big challenge was making all the separate brand managers work together. “Everybody was used to having their ow page, so nobody told them what to do,” said Martin Majlund, Marketing Technologist at Carlsberg. “So Suddenly a few people from one group were telling them what to communicate and what not to communicate, and we took away some privileges.” Carlsberg has some 360 users working Falcon in 49 countries by integrating 106 social channels. “With Falcon Social, we have one point of entry for all our markets to moderate, listen, plan, and schedule distribution,” Majlud Says. “All the big brewers are fighting for social media right now and we want to win that battle.” It surely is a good place to be – deep in use by global corporations across their marketing functions. Sharing