2021年9月16日

合夥將增加透明度和提供更大的資源進行訪問的個人生活與食物過敏下載9月16日,2021年東部時間上午09:00芝加哥——(業務線)標簽的洞察力,NielsenIQ公司和領導者推動產品attribute-driven增長在消費品(CPG)生態係統,和票價,最大的私人捐助者致力於食物過敏的研究和教育,今天宣布合作,進一步賦予食物過敏和禁忌的患者提供透明的食品信息,獲得更多的控製在購買食物和飲料。估計有8500萬美國人避免至少有一個最高的九因為食物過敏和禁忌食物過敏原,包括與潛在危及生命的食物過敏症,3200萬有直接好處CPG品牌,零售商和製造商提高產品透明度和提供資源,讓客戶更好的產品,滿足他們的飲食需要。通過夥伴關係,標簽的洞察力將其數據庫集成到即將到來的票價生活應用擴展其功能,讓消費者識別產品,滿足他們的特定於食物過敏和禁忌飲食注意事項。“不管是網上還是實體店,買雜貨可以是一個艱巨的任務,如果你生活在一個食物過敏或不耐受,”麗莎·蓋博說,食品公司的首席執行官。“我們的使命在票價一直駕駛意識和構建倡導改善那些掙紮的生活食物過敏和禁忌。與標簽的洞察力我們合作將使我們能夠把我們的計劃下一個層次,包括與食品生產商合作,擴大他們的數據庫和自願轉移到預防過敏原標簽清晰和一致的。通過標簽的洞察力的可信的數據庫,它們不斷提高,我們有信心,我們創建一個更安全的世界更近一步everyone-no他們的飲食需求。“通過利用標簽洞察力的數據,即將到來的票價生活應用將獲得超過540000通用產品代碼(優派克思)食品和飲料的標簽信息。車費生活應用超市購物時將給用戶更多的控製通過突出主要的過敏原。特定信息,可用包括含有前九食物過敏原的產品:雞蛋、牛奶、花生、堅果、小麥、大豆、魚、貝類、芝麻、以及一些常見的食物不耐受相關信息。“與票價不僅幫助數以百萬計的美國人體驗對食物的過敏反應成分,它也顯示了一個前所未有的深度信任我們的數據,”雪莉弗雷說,副總裁在NielsenIQ健康和健康。 “We believe this will create a safer and overall better customer experience for shoppers who deal with these dietary restrictions every day and will help retailers better understand their consumers and tailor offerings that meet their needs.” To learn more about Label Insight and how FARE is driving change by building advocacy and awareness around food allergies and intolerances in the market, please visit: www.labelinsight.com and www.foodallergy.org . About NielsenIQ NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth. NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com. About FARE FARE is the world’s leading non-governmental organization engaged in food allergy advocacy and the largest private funder of food allergy research. Our mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. FARE is transforming the future of food allergy through innovative initiatives that will lead to increased awareness, new and improved treatments and prevention strategies, effective policies and legislation and novel approaches to managing the disease. To learn more about FARE, visit www.foodallergy.org . Contacts