2022年12月6日

新聞分享這篇文章分享這篇文章提供的倫敦和坦帕市,佛羅裏達州。2022年12月6日——TikTok是最有效的付費為電子商務品牌營銷渠道與積極的增長目標,根據一個獨立研究由Fospha。Fospha營銷測量平台,總部設在倫敦和坦帕,佛羅裏達,進行了測量研究,廣告渠道,電子商務平台和目標是最有效的品牌。主要結論包括:TikTok高增長的品牌是最有效的平台,提供最強的廣告支出回報(roa)通道的性能包括在研究品牌優先顧客盈利能力。Pinterest整個頂部羅阿斯表演者,站尤其是家具空間。盡管艱難的一年,和減少花費,元的表現依然強勁,任何品牌的一大作用希望大規模宣傳。總體廣告支出下降,然而投資TikTok和穀歌的表現麥克斯正在快速上升。Fospha揭開這些發現能夠由於他們的歸因模式,利用數據科學獨立價值的貢獻每個數字頻道在推動收入。與大多數營銷人員使用的模型不同的是,Fospha並不隻看人們點擊廣告的影響,而且還包含了人們觀看廣告社交媒體源。這種方法意味著他們可以直接比較結果之間的渠道有不同的行為,如Instagram與穀歌的廣告支付購物。 It has been a difficult 24 months for digital ad measurement. Apple's iOS 14.5 update in 2021 blocked much of the mobile tracking that social platforms used to report on their ads' performance. Since the effects of that update in summer 2021, Meta's share price has tumbled 67%, with big losses felt at Snapchat, Twitter and Pinterest too. Fospha's Head of Growth, Jamie Bolton, said "Tracking hundreds of millions of dollars in ad spend on Fospha opens up huge possibilities for analysis. I'm really happy the data shows that performance is still strong on many of these platforms despite their reporting challenges. In previous recessions we've seen brands who maintain spend on marketing dip the least and recover fastest, but it's hard to justify when the data doesn't support that. Hopefully this report means brands can keep spending with confidence." Fospha are the marketing measurement platform for eCommerce. To find out more, or apply for a free trial, visit www.fospha.com . For press enquires please contact [email protected] . SOURCE Fospha