分鍾的媒體

2023年8月15日

字體,顯示移動、Calendly分鍾媒體和雅虎在今年的Digiday科技獎項入圍8月15日,2023•7分鍾閱讀•Digiday獎項Micro-personalization與人工智能、電子商務技術、隱私合規和夥伴關係被證明是成功的驅動因素在今年的Digiday科技獎項名單。作為評委的選擇說明,提交,超出了品牌的激情平衡數據隱私和高效的個性化——采用技術和集成與合作夥伴實現。今年most-entered類別是最好的人工智能工具。字體,主要突出的範疇,是一個生成人工智能應用程序迅速、有效地幫助企業創造個性化內容。字體結合人工智能與有意義的品牌個性化和控製速度,意味著公司可以產生大規模個性化內容但不犧牲隱私保證。揭示移動擁有最大數量的入圍提名,總共四個。情報提供者的位置,地理圍牆和運動歸因的解決方案,它與標新立異的運行了社會運動TikTok開車位置訪問該機構的國家餐館的一個客戶。與顯示移動的區域定位平台和定居歸因報告、TikTok運動提供了一個30 x ROI,幫助證明這些策略的價值品牌的媒體組合。Calendly收到最佳銷售自動化工具和提名平台推出的Calendly路由,這有助於壓力,時間緊缺的銷售和營銷團隊資格,路線和書會議迅速,加快銷售周期,提高轉化率和提供更好的客戶體驗。Calendly路由用戶已經創建了一個自動的,有效的入站銷售過程產生轉換和驅動器與營銷團隊。 Some have reported gaining 10–12 hours back each month that was previously spent manually managing the scheduling process. Minute Media’s Asaf Peled secured a finalist spot for Founder of the Year. As a leading technology and digital content company, Minute Media provides its clients with the tools to succeed in an ever-changing digital environment by leveraging its experience as a publisher. Asaf has led the company to tremendous success, including launching its own SSP, leading to an integrated partnership with Amazon Publisher Services’ TAM. Asaf also guided Minute Media into commercial partnerships, including collaborations with WhatsApp, Pennington, Pepsi, Kay Jewelers, Kia, Expedia, DoorDash and more. For Best Buy-Side Programmatic Platform, Yahoo, in partnership with Marriott, snagged a finalist spot for the “Where Can We Take You” campaign. Marriott leaned further into its existing partnership with Yahoo to increase brand awareness, attract new customers and drive bookings with increased campaign efficiency and return on investment. By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment. All in all, what the judges selected in 2023 shows that tech companies are empowering advertisers and publishers to offer more targeted, personalized campaigns, resulting in better returns and elevated customer experiences. See the complete list of finalists below. Best Affiliate Marketing Platform