2023年6月23日

(圖片來源:蓋蒂圖片社)超過三分之一的收入總監(橫)將建立一個生成人工智能運營團隊在他們的市場推廣(GTM)組織到2025年,根據Gartner。人工智能已成為一個熱點話題在最近一段時間,更快,更深的洞察力產生的技術有望加快速度GTM團隊生產買家內容和適應市場的力量。這將導致提高可靠性方麵的銷售決策,Gartner說,以及促進端到端收入的結果。根據賣方的時間花費的評估進行了2023年5月,調查了賣家發現目前花費超過一半的時間(52%)創建和交付價值傳遞整個銷售過程。”有一個很大的負擔賣方交付定製的價值故事所有的買家交易的管道,”Dan Gottlieb說在Gartner分析師高級主管銷售實踐。“當生成人工智能戰略結合賣方創造力和令人信服的數據,前線賣家可以工藝更好更快的買家信息。“生成價值傳遞的能力利用生成AI buyer-centric信息和內容被稱為“生殖價值傳遞”,預計將減少所需的時間賣方生產和分發內容。Gartner公司設計了一個路線圖——生成價值傳遞操作框架——幫助企業資源開始故意生成人工智能活動和利用其好處“有說服力的和個性化的消息”,以及管理和減輕風險。這個框架由五部分組成:消息傳遞價值的見解。t值傳遞部分提供了一個戰略B2B銷售消息和故事,而生成RevTech覆蓋銷售和營銷技術,生成人工智能特性。 Gen AI Operations lays out management and tuning of generative AI data and systems , and Messaging Workflows tackles the design and operation of messaging workflows. The fifth component, Messaging Insights, offers reference for analysis of messaging insights and buyer activation. Messaging strategists The framework aims to help messaging strategists, who Gartner says will be “at the front line” of generative AI operations. Responsible for messaging program design, their role will involve fine-tuning generative AI models and overseeing content moderation policies to deliver generative value messaging. In fact, the research firm predicts that 45% of B2B revenue organizations will list “prompt engineering” as a required skill on their messaging strategist job listings. “By adopting generative value-messaging, CROs will improve sales execution for top-line growth, drive resource efficiencies that lower the cost of sales, and create more custom-made content for opportunities previously constrained by the limitations of only humans creating content,” Gottlieb added. Channel Pro Newsletter