2022年9月6日

山姆DeBrule全盛時期的聯合創始人和市場部負責人,AI-powered研究助理,幫助你保留更多的學習。無論你正在構建一個產品在一個早期啟動或微調已經成熟的產品在一個更大的公司,有一個簡單的過程,可以幫助你改善你的新員工培訓經驗。我們減少客戶流失在鼎盛時期從8.5%到3.3%僅僅通過改變我們的新員工培訓流程。這裏有您可以遵循的步驟,用例子從我們自己的新員工培訓經驗。生產減少了近3倍,從3.3%降低到8.3%。圖學分:鼎盛時期讓用戶嚐試你的產品沒有經過幾個月的新員工培訓指導每一個新用戶通過變焦,我和我的合夥人Samiur拉赫曼刪除自己的過程。我們拋棄了用戶進入我們的產品沒有演示,零產品新員工培訓和教育一個電子郵件。結果是:一場災難。訂婚了和生產在飛漲。並不是所有的摩擦是不好的。 It’s worth adding friction to your process if it helps a user experience your aha! moment. When we surveyed users to learn why they stopped using our product, they would respond with something along the lines of, “I stopped using it because I didn’t see the benefit.” Observe users to identify friction and aha! moments Don’t wait to release your product. It is ready to be shipped as soon as you can get feedback on it. Through observation, you’ll learn what users really need to experience the value of your product. I reinserted myself into our onboarding flow via a Zoom call. Rather than walk users through the product, this time I sat there silently and watched as they got started. I witnessed a lot of confusion, moderate frustration and a few smiles. After 20 or so observations, we identified the common roadblocks that got in the way of our users. We walked away with a list of goals for our future onboarding experience. Checklist of goals for optimizing onboarding. Image Credits: Heyday