HyperXchange

2022年8月10日

經營翻新電子產品的印度初創公司正計劃進軍海外，銷售二手智能手機，並利用這些市場的潛在需求。總部位於古魯gram的cashfy表示，該公司正在開拓中東、東南亞和歐洲部分地區，並計劃明年開始海外業務。同樣，總部位於加爾各答的HyperXchange表示，它希望最早在今年開始在中東和非洲的一些市場開展業務。“中東在我們的短期計劃中。我們正在深入討論在非洲建立分銷合作夥伴關係，”HyperXchange聯合創始人兼首席執行官迪潘揚•普卡亞薩(Dipanjan Purkayastha)表示。他說:“中東今年將會發生，南非也會發生。”他補充說，前者將由該公司直接處理，而後者將與當地公司合作。cashfy聯合創始人兼首席營銷官納庫爾•庫馬爾(Nakul Kumar)表示:“我們正在深入研究與印度類似的市場，在那裏我們可能會產生某種影響。”庫馬爾指出，中東的核心人口主要是移民，這意味著“我們可以在那裏產生重大影響”。“非洲在不同的地理位置上反映了印度的故事。迪拜是全球翻新產品和備件貿易的中心。” The global refurbished smartphone market is growing at a quicker pace than the new phone market, which has been impacted even more by a slowdown in demand. According to an April report by Counterpoint Research, global refurbished smartphone volumes grew 15% in 2021 from the previous year while the new smartphone market grew by only 4.5%. “We are seeing a YoY (year-on-year) increase in volumes among refurb players in developing markets like China, India, Latin America, Southeast Asia, and Africa,” said Glen Cardoza, senior analyst at Counterpoint. In India, Cashify sold 300,000 refurbished smartphones from January 2021 till date. The company raised $90 million from NewQuest Capital Partners and Prosus in June, and is looking to expand the offline store footprint to 250 across 100 cities, from the current 120 stores. HyperXchange has 350 stores in India. Growth in India can help these brands in international expansion, said industry experts. “In a refurbished strategy, markets such as the Middle East and Europe could be very good seller markets while India can be a good feeder market. India now has a history of used phones,” said Faisal Kawoosa, founder and chief analyst at techARC. Expats in these countries have a higher aspirational value and refurbished units of premium smartphones may do well in that buyer segment, said Kawoosa. However, shipping refurbished phones from India to other markets may attract some customs duty. Though the quantum of customs duty is not clear, Purkayastha said duty on older phones is usually lower and varies across countries.