2022年4月27日

分享Illuma技術,上下文AI專家,已經任命了一個全球夥伴關係主任為其自身的數據解決方案滿足不斷增長的需求。零售媒體專家奈傑爾思考矛頭Illuma在觀眾的增長模型;支持的第一手數據所有者,因為他們遠離基於身份的選擇。Illuma使數據所有者模型已知的觀眾使用上下文見解生活,擴大實時找到相關新觀眾,不使用個人數據。奈傑爾加入Illuma作為數據所有者越來越尋找聰明,是否提供方便的隱私利用觀眾的方法。奈傑爾的經驗跨越機構、品牌和技術,他先前推出三零售媒體在歐洲。三合會是第一個公司為全球零售商構建成功的廣告解決方案,包括沃爾瑪,eBay, Asda,山姆俱樂部,MediaMarkt和土星。三合會使用零售商顧客數據和與供應商合作品牌執行有針對性的購買活動沿著路徑。奈傑爾也與出版商合作包括NBC環球、康卡斯特,天空新聞,國家地理,福克斯,財富,和經濟學人集團。他理解自身的數據所有者麵臨的商業機會在privacy-first世界。 Nigel said: “Consented first-party data will be the ultimate currency, post-cookie. Illuma is uniquely placed to help retailers, publishers and other data owners to expand their first-party audiences without using personal data, and to find new, relevant audiences for brands online. “It’s a fascinating time to be joining Illuma and I’m looking forward to taking this smart new technology to data owners at the time they need it most.” Illuma was founded in London in 2015 by computer scientists from UCL and Imperial College. Co-founder and CEO, Peter Mason, said: “Retailers have access to huge amounts of first-party data, and they already work with this data in real time; they know which user is buying which products, second by second. What they need now is targeting technology which works just as quickly. “Most modelling options are relatively static, and can’t reflect the live and fluid way that consumers and retailers interact. Where Illuma is proving so valuable, is in allowing retailers to model audiences in real time, enabling smart, live targeting which responds to consumer behaviour as it happens. Additional hires Illuma has also appointed David Evans as EMEA sales director. David comes from AI martech solution Scibids, and formerly led agency relations and sales for mobile data provider Ogury. He spearheads Illuma’s agency and brand growth across the region. Allison Hartnett has joined Illuma US as Senior Director of Client Success. She previously held customer success roles at TransUnion and Tru Optik, and has worked publisher-side at Fox Television Stations. Allison oversees US strategic accounts, working closely with clients to set up their campaigns and share best practice across Illuma’s solutions. Malik Ogungbo has joined Illuma as Client Success Manager. Malik is a high-performing digital marketer formerly with PHD and retailer Argos. He oversees UK & EMEA strategic accounts, working with clients to run their campaigns, share best practice and provide ongoing support.