2020年8月26日

沙特阿拉伯的電子商務眼鏡市場預計在預測期內(2020-2025年)將以5.56%的複合年增長率增長。該國惡劣潮濕的氣候，加上智能手機用戶的比例不斷增長，讓眼鏡市場在該地區獲得了吸引力。也就是說，大部分的需求都是由遊客來滿足的，通常包括眼鏡產品作為他們的日常需求或作為紀念品文化的一部分。另一方麵，品牌的存在也利用了眼鏡平台，使其成為老牌企業競爭激烈的領域。在千禧一代爭相購買與常規時尚搭配的新款增強版產品的推動下，奢侈品的在線零售出現了增長。通過在線渠道銷售消費品的增長機會迫使在線供應商在安全性和可靠性方麵改進購買流程，這反過來又推動了對這些產品的需求。此外，供應商正在采用在線零售策略來降低成本，增加利潤，這可能會在預測期內使市場受益。另一方麵，社交媒體影響者、名人代言和視頻/美容博主是沙特阿拉伯等市場渴望的一些利基來源群體。此外，在線市場上稀有產品的可用性可能會建立更多消費者的信心，同樣，價格合理的質量預計將使這些消費者的選擇被寵壞。矯正眼鏡市場份額的增長主要是受屈光不正患者人數增加、意識提高以及眼保健設備比屈光手術更具成本效益的推動。 According to the research conducted by the University of Hail, in Saudi Arabia, the prevalence of refractive error among children was up by 18.5%. It has been stated that myopia is the result of a complicated interaction between genetic predisposition and environmental factors. Moreover, the increasing use of smartphones and computers is triggering the cases of computer vision syndrome (CVS). This factor has also been influencing the sales of corrective eyewear from the past few years. Competitive Landscape In the Saudi Arabia e-commerce eyewear market, companies are thriving for their market share with merger and acquisition (M&A) and expansion being the most adopted strategies followed by partnerships and product innovation. The growing prevalence of social media among Saudi population also boosted the market value of e-commerce websites as with the increasing technology in Big Data, these e-commerce companies analyze consumer behaviors and market their product on the social media, such as Instagram and Facebook, according to the most searched products by the user. Some of the major players in the market studied are Amazon.com Inc., Awok.com, Noon, Emaar Malls (Namshi), EssilorLuxottica SA (Persol) among others. Key Topics Covered