Apr 26, 2023

由英裏李打開數據門口直接打交道ne The By Miles deal offers Direct Line the chance to sell flexible, customised-by-app and personalised car insurance, based on demand, not just an annual Comp/TPF&T offer. That is surely the future for car cover in the UK. The interesting thing for Direct Line is that understanding vehicle use opens the door to cross-selling on home, gadget, Life, healthcare and much more, once consumers share data with the brand. In multi vehicle households it also enables Direct Line to offer PAYG cover on motorcycles, e-scooters, petrol or EV cars, again on demand. If you put the power to upgrade or cancel cover on passengers, family member trips, weekend breaks, bicycle racks, EV charging boxes etc in the hands of the policyholder – and don’t charge them for an MTA – then guess what? They will choose more insurance overall. There is a huge amount to learn from the By Miles journey for Direct Line, here’s the word; Direct Line Group (the ‘Group’) has acquired By Miles Group Ltd (‘By Miles’), a Managing General Agent and provider of real-time pay-by-mile insurance policies. Having sold over 100,000 policies since launch, By Miles currently has c.50,000 customers, writing £26m of Gross Written Premium. Direct Line Group already underwrites By Miles’ new business and the acquisition has negligible impact on the Group’s capital position. By Miles’ proprietary, cloud-based platform supports simple car insurance products that allow customers to pay only for the miles they drive. As well as award-winning customer service, By Miles offers its members an easy-to-use smartphone app, which enjoys high levels of customer engagement and ratings on app stores. Andy Broadfield, who leads Direct Line Group’s Ecosystems team, said: “We’re excited to join forces with By Miles – they are an entrepreneurial team that have built fantastic capability and, like us, are focused on delivering every day for their customers. “It’s a perfect fit because we’re creating easy, digital-first journeys to enable customers to pick the motor insurance cover that best suits them. Combining our customer-friendly brands, underwriting and data expertise with By Miles’ innovative connected car capability and engaging customer proposition is an exciting prospect. We can’t wait to get started because it provides exciting potential for the Group to meet more of the needs of more customers.” James Blackham, CEO of By Miles said: “We’re delighted to be joining Direct Line Group. When we started By Miles back in 2016, we wanted to build a new kind of insurance that would better fit the lives of drivers today and would continue evolving to support the way drivers get around in the future. Direct Line’s underwriting data and insight, commitment to customer experience and comprehensive knowledge of building household brands chimes perfectly with our mission of bringing the benefits of fair, data-led pricing to as many UK drivers as possible. Having proven the demand for usage-based insurance, we’ve made great progress building out our connected car data platform. With these solid foundations and the support of Direct Line Group, we’re excited to take our business to the next stage.” Share this: