2022年9月7日

你有沒有想過，如果把《創智贏家》和網紅營銷結合起來會發生什麼?Karat Financial的新係列節目向我們展示了這個概念是什麼樣的。這家金融科技公司以推出一款被許多頂級創作者使用的信用卡而聞名，它推出了一個幫助初創公司走向超新星的節目。該項目讓創始人有機會向YouTube和TikTok明星們推銷自己的產品。和《創智贏家》一樣，出現在《超新星》中的創始人也在尋求支持。但除了提供直接的投資，這些有特色的網紅還可以作為“創造者合作夥伴”加入他們喜歡的初創公司。今年4月，卡拉特舉辦了第一屆超新星活動。受到積極反饋的鼓舞，這家金融公司在8月份又進行了一輪宣傳，並在讚助商Breeze的幫助下獲得了一個更大的場地。然後，克拉特召集了一群強大的創作者來聽他們的傾訴。玩家JustaMinx、喜劇演員Adam W、Patreon聯合創始人Jack Conte、房地產專家Graham Stephan和語言學家Marina Mogilko在100多名創作者麵前招待了四家初創公司。 Subscribe for daily Tubefilter Top Stories Subscribe The new Supernova episodes portray creator investors as more flexible than traditional venture capitalists. Rather than fixating on money, valuations, and ROIs, these sharks are curious about community building, marketing, and brand development. “More than ever, founders understand the importance of building community and organic distribution for their companies,” Karat co-founder Eric Wei told Tubefilter. “They want to bring in creators who genuinely care about what they’re building — who can help spread the word.” At the time of this post, three full episodes from Supernova II have been released on the Karat YouTube channel , with one more pitch to come. Karat is also promoting the show with short-form content on YouTube and Instagram . Wei told Tubefilter that Supernova was partially inspired by Karat’s own funding history. 75 creators have backed the company after initially obtaining its card, and Karat recognized that those entrepreneurial influencers were eager to discover more investment opportunities. “Our mission is helping creators with their business and finances and we see this as a natural extension of that,” Wei said. Ultimately, Supernova is as much of a boon for the featured creators as it is for the startup founders. Among all these pitches, there are plenty of opportunities for natural, tight-fitting sponsorships, which are becoming more lucrative in the booming creator economy. “Good creators create content around their passions. Similarly, as investors, creators especially care about investing in companies that support those passions,” Wei told Tubefilter. “For example, Minx invested in Voidpet because she’s a gamer who also aligned with Voidpet’s mission of mental health.” Supernova is not the only initiative Karat has used to prop up its cardholding creators. Earlier this year, it put its partners’ faces on billboards in New York and Los Angeles. Subscribe for daily Tubefilter Top Stories Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox. Subscribe