Lebara

2023年6月7日,

07年6月2023年合作內容:阿卜杜勒阿齊茲Sulaiman Mirdad博士Lebara KSA的CEO,共享公司的旅程從MVNO創業關注國際住宅服務更廣泛的受眾與沙特阿拉伯一個多樣化的投資組合,在高度競爭的市場。Lebara成為全方位服務MVNO逐漸轉移到更好地服務其客戶在麵對許多成長的煩惱在最初的12到18個月的操作。采訪中贏得勝利生活,Mirdad解釋說,2021年,它追求一種新策略,擴大其產品組合新的領域和重大投資開發數字服務。“這很好地為我們服務。”他指出,公司發現它需要從“光MVNO”完全MVNO更靈活,能夠提供客戶的需求變更,首先獲得他們的信任。此舉導致Lebara成為世界上第一個mvno部署一個完整的堆棧的應用程序和一個核心網絡,Mirdad補充道。公司擁有約250萬客戶和服務在沙特阿拉伯外向交通的重要組成部分。“我們處理所有KSA國際流量約30%,盡管我們是一個MVNO。“運營商,成立於2014年,是第一個mvno許可在沙特阿拉伯和早期的先鋒的中東和北非地區(MENA)。“像任何其他MVNO,我們是一個以客戶為中心的組織。 We found an area that’s poorly served in Saudi Arabia – international residents,” Mirdad said. Next steps The Saudi Arabian market is hyper-competitive. Given the level of competition in the market, the company had little choice but to look in a new direction to expand revenue streams and diversify its portfolio, Mirdad stated. “We embarked on a challenging yet ambitious strategy moving forward. We are looking at different products and a variety of segments, which must be supported by significant investment and efforts to introduce new digital services.” While there are different types of MVNOs, Mirdad said Lebara is unique as it is able to attract a diverse set of customers, comprising both local and international residents, and young and older age groups. It also created a B2B customer base, which it expects will be a major revenue stream in future. By delivering an end-to-end portfolio of services to B2B clients, it doesn’t rely only on being a telecoms provider. “We look at partnerships with solution and service providers to offer a range of services,” he said. A number of partnerships were announced in LEAP KSA 2023 in early February. The company renewed an existing agreement with Mobily until 2026. More were revealed at Mobile World Congress Barcelona 2023. Upgraded capabilities With its new strategy and focus, the operator worked to significantly improve its ability to introduce digital services, such as adding analytics to be able to enhance the product mix to better cater to customers’ needs. Mirdad said it also working on its e-channels, expanding its reach and offering different customers with affordable, high-quality services. This involved working closely with the customer service group. One example is adding an AI-based chat service as a way to better communicate with customers. “Over the last couple of years, we’ve achieved a significant part of our targets and accumulated quite a few accomplishments.” Milestones include doubling data traffic year-on-year and boosting its business customer base by 30 per cent to 35 per cent annually. In addition, adoption of its e-channel apps increased last year by 50 per cent. “All this reflects the trust our customers have in our brand and our services.” Long-term partner Mirdad highlighted it started working with Huawei just months after launching MVNO service, with the vendor supporting its migration from its host MNO to its own core network in just seven months. He insisted the seven-year relationship with Huawei is not only a technology partnership, with technical products and services supplied. “We look at the company as part of our team which shares in our growth and our success. We also look at Huawei as a management and technical service arm that makes sure we are always providing the latest and greatest to our customers.” The company recently signed an MoU to migrate from its current Huawei platform to a new cloud core network. “This hopefully will provide new customer solutions and products to our customers over the next few years.”