改善健康

2022年9月1日

食品和醫藥零售商在美國和加拿大在數字健康與保健技術正在尋找機會麗貝卡·哈裏斯形象地鐵是加強衛生和健康工作與CoreHealth開始一個新的夥伴關係。Carebook技術公司的子公司,CoreHealth是數字平台,為雇主提供健康和福祉的解決方案和健康與保健提供者。平台的解決方案包括:有針對性的健康和健康評估、健康挑戰,學習項目,數字教練,獎勵和激勵。地鐵在夥伴關係拒絕提供更多細節,但在一份新聞稿中,營銷副總裁阿蘭Tadros表示:“我們感到興奮的能力平台為客戶增加價值在我們的食物和醫藥橫幅和[它]營養的關係與我們的目的,我們服務的社區的健康和福祉。”Alain香檳,即將卸任的總統Jean Coutu集團的子公司地鐵說:“CoreHealth的數字平台將補充我們的健康和健康計劃,量身定做的個人客戶。“雖然還有待觀察地鐵的新的數字倡議將帶到生活中,合作當然追蹤與今天的衛生和健康趨勢。隨著消費者尋求方法來管理他們的飲食和醫療需求,他們越來越多地看到超市作為一個盟友來滿足他們的健康和福祉的目標——和雜貨商是回應。根據“食品零售食品作為藥品的機會”2021年的報告,FMI和營養學院營養學基金會,一半的美國食品零售商顯著或適度增加他們的健康和福祉項目在過去的一年。和FMI食品零售行業的2020年,雜貨商說健康和幸福是最積極因素影響銷售和利潤(75%),其次是利用食物來管理或避免健康問題,或食物藥(71%)。趨勢是發生在美國和加拿大,越來越多的食品和醫藥零售商利用數字醫療技術,以及提供醫療服務。例如,2020年,Loblaw擴大的發射計算機健康應用,數字工具,提供免費獲得醫療資源和支持,比如護士和注冊營養師。它還提供了自定義數字衛生項目,獎勵用戶與公司的電腦最佳點。 This past March, Loblaw subsidiary Shoppers Drug Mart acquired Lifemark Health Group , which provides physiotherapy and rehabilitation services at its more than 300 clinics across Canada. Loblaw said the acquisition adds to the retailer’s growing role as a healthcare service provider, with a network of health and wellness solutions accessible in-person and digitally. Lifemark’s services are also integrated into the PC Health app. Walmart Canada is helping online customers meet their dietary and lifestyle needs with its acquisition of Foodmaestro , a Toronto-based platform that helps consumers find products quickly and easily, recommends relevant products and delivers customized content such as meal planning. Foodmaestro’s digital platform processes more than 14 million product attributes, 300,000 search requests and six million product validations (such as gluten free, peanut free and low sugar) in real-time each day. Walmart Canada said the acquisition allows the retailer to offer more personalization for its customers, such as highlighting safe products for those with food allergies or healthier options for people living with diabetes. And in the U.S., regional supermarket chain Heinen’s offers Club Fx, a free program for members of its Tasteful Rewards loyalty program. Club Fx (the ‘Fx’ stands for food and prescription) offers education, nutrition tips, incentives and inspiration for customers to optimize their health – online and in-person.