2022年12月1日

設備分裂,當我們看device-split,整個周末26.6%的流量來自於桌麵,而73.4%的業務來自於移動業務。總銷售額的36.8%來自桌麵,而63.2%來自移動(移動)同比增長10%。消費者更有可能將在桌麵,雖然(4.5% vs 3.6%);自動閥,桌麵贏得126美元和100美元。地區,NA看到強大同比增加交通(+ 12.5%),銷售(+ 14.7%)和自動閥(+ 10.6%),但轉化率下降-8.9%。英國是唯一一個地區分析證明轉化率的增加(+ 15.1%)。垂直分裂觀察全球垂直分割,最強的性能在健康和美麗,看到大型同比增加交通(+ 13.5%),銷售(+ 22.6),總的趨勢相反,CR (+ 7.5%)。同時,時尚看到自動閥的最大同比增加(+ 9.8%)。表明,消費者仍願意把錢花在不必要的物品,盡管當前的經濟條件。暗示消費者可能返回實體店在某些類別,家庭及花園(-5.9%)和食品和飲料(-2.7%)都看到自2021年以來,整體銷量的下降。 However, the average order value in these categories was up, by +5.5% in home & garden and +6.2% in food & beverage—consumers buying online for these categories are checking out fuller carts. “When it comes to vertical markets, we’ve seen double-digit growth in health & beauty and sporting goods, and a near 10% increase in average order values for fashion. In contrast, sectors such as home & garden and food & beverage have slipped back, potentially as shoppers return to physical stores. Retailers in these areas should therefore focus on how they bring the benefits of the in-store experience to their online experience, such as being able to examine goods in detail and seeing them in context in the case of homewares,” Guy said. Shopify merchants demonstrated the strongest performance of the tracked platforms[4], showing a +9.5% increase in traffic (Magento +6%, Prestahop -2%), a +16.4% increase in sales (Magento -9%, Prestashop -9.9%), and a +8.3% increase in AOV (Magento +4.8%, Prestashop +10.2%). Continuing the trend, the conversion rate dipped across all platforms (Shopify -2.4%, Magento -11.6%, and Prestashop -17%). AD AD [1] 2021 saw 14,932,336 units sold globally, while 2022 saw 14,202,738 units sold globally between common Nosto merchants, representing a -4.8% decrease YoY; in NA specifically, 2021 saw 9280523 units sold, while 2022 saw 8421395 units sold, representing a -9.3% decrease YoY [2] 3,038,482,745 across the weekend, 759,620,686 per day, 31,650,861 per hour, 8,791 per second [3] Engagement = time spent on page [4] Platforms tracked include Shopify, Magento, Prestashop and others and performance represents common merchant’s activity on the respective platform from 2021 to 2022 [Ends] About Nosto Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, and Helsinki. About the data Nosto’s findings are based on analysis of over 107 million website visits during BFCM weekend (96 hours across Friday 00 UTC to Tuesday 00 UTC) to 1,269 online stores that use Nosto’s Commerce Experience Platform (CXP), including merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific. The analysis incorporates data for the period between Black Friday and Cyber Monday 2022 and compares seasonal performance metrics against Nosto merchant websites in 2021. The comparative YoY analysis demonstrates performance adjustments across common merchants that were using Nosto’s platform in 2021 and in 2022. Singular 2022 analysis demonstrates the total performance of all merchants using Nosto’s platform during the BFCM weekend 2022. Media Contacts