2022年11月23日

11月21日，位於香港世貿中心的“曼納斯咖啡”新店的照片被發布在中國流行的生活方式分享平台小紅書上。除了名字略有變化外，標誌與大陸連鎖“禮咖啡”保持一致。從社交媒體上的圖片來看，這家店現在正在裝修中，店內的圍欄上顯示著“曼納斯咖啡”和“起源於曼納斯”的字樣。名稱差異可能是由於當地品牌名稱注冊的問題。“你好，香港”字樣也標注在附件下方，圖片中使用的咖啡杯圖案與中國大陸使用的咖啡杯圖案相似。從Manner的官方網站和微信官方賬號來看，該品牌似乎並沒有在香港開店的宣傳。如果一切順利，禮雅將成為第一個在香港開店的中國內地咖啡品牌。格調於2015年在上海開業，主打小店和高性價比。一杯咖啡的價格在15元到20元(2 - 2.7美元)之間，比星巴克低50%。它的門店主要位於辦公樓附近，店內沒有座位。 Manner’s expansion plans mainly depend on strong support from venture capital. In 2018, Manner received 80 million yuan from Capital Today. From December 2020 to May 2021, Manner received financing from H Capital, Temasek and Meituan -backed Long-Z. In May 2021, Capital Today withdrew from Manner’s shareholder list, and in June 2021, ByteDance became a new investor. Due to the limited space needed for its stores, methods of reducing costs and improving efficiency, as well as coffee with high cost performance, Manner has seized upon China’s growing coffee consumption trend. At the same time, the country’s convenient catering and food delivery industries have developed rapidly since the onset of the pandemic, benefiting small coffee shops that focus on take-out services. There has been a similar trend in Hong Kong. Since the pandemic started, international travel has been restricted, causing Hong Kong consumers pay more attention to local entertainment options. The coffee market in Hong Kong has grown full of low-priced coffee shops in recent years. According to Statista, the coffee market in Hong Kong was about $1.586 billion in 2021, and is expected to grow by 5.4% every year throughout the next five years. In addition, Flash Coffee, known as Singapore’s “Luckin Coffee,” also accelerated its pace of seizing the market since the start of the pandemic. This brand, which focuses on coffee delivery and snacks and relies on a digital ordering system, has quickly taken market shares since entering Hong Kong last year. In November of last year, it rented a store of less than 30 square meters at a monthly rent of HK$100,000. Up to now, the brand has established more than 10 stores in Hong Kong. Sign up today for 5 free articles monthly! Sign in with google