2020年2月5日

當你與亞馬遜競爭強度起到了作用。本周背後的思想是合並兩個電子商務網站搜索玩家,Searchspring Nextopia。隨著新企業進入市場,它將關注帶來差異化的品牌體驗其客戶。目前,客戶名單包括摩恩,Fabletics Volcom, WildFang和替代服裝。作為單獨的實體,這兩家公司有不同的價值主張。Searchspring側重於強大的發射和集成項目,客戶支持和搜索的相關性。Nextopia關注geo-merchandising、個性化和電子郵件的建議。根據聯合聲明宣布合並,新創建的公司會給電子商務品牌迭代和數據驅動的營銷方法,驅動轉換的目標和顧客和提升整體客戶體驗。“今天的在線零售商麵臨著越來越多的壓力,堅決反對像亞馬遜這樣的在線市場提供的便利消費者,“Searchspring在周二(2月4日)宣布說。“為此,零售商和品牌必須通過自己的品牌區分和購物體驗。 However, the existing tools and technologies previously available to online merchandisers lack the affordability, ease of use, and in-depth control needed for a business user to optimize the shopping experience.” Searchspring CEO Peter Messana said the merger “will bring faster innovation that will help emerging direct-to-consumer brands launch high-converting shopping experiences.” Specifically, the newly merged company expects to deliver “in-the-moment” merchandising decisions with product listing displays that are user-friendly across category, search and landing pages; higher conversion rates via banner ads and visual merchandising prompts; and customer acquisition by attracting buyers with recommendations. It also promises to increase online revenue and up conversions with analytics and reporting; and to control brand presentation without expensive development. “Searchspring matches the brand’s unique website style and experience on launch,” the firm said. Last May Searchspring was acquired by San Antonio-based private equity firm Scaleworks, which acquires startups with between $4 million and $10 million in annual run rate (ARR) and works to grow them. Scaleworks bought eight companies with its first $60 million fund, which collectively grew 52 percent to $80 million in revenue last year. It recently launched a second fund — this one totaling $80 million — to target startups with greater than $4 million in ARR. ——————————–