NielsenIQ

2023年3月17日,

兩位專家從NielsenIQ詳細的方式,這些趨勢在決定哪些顧客活動NGA顯示2023年在拉斯維加斯。圖像根據NielsenIQ專家說在全國零售商協會最近的NGA顯示2023年在拉斯維加斯,雖然美國消費者“不安”通貨膨脹,衛生、健康和可持續性還集中了許多。零售負責人傑米•克拉克在NielsenIQ北美,和雪莉Frey在NielsenIQ完全健康的副總裁,同時分享他們的見解事件的主題早餐會議於2月27日。“我們已經注意到的一件事是,即使我們進入今年,39%的美國消費者是非常謹慎的經濟前景和他們的消費能力,”克拉克說。“38%是掙紮或反彈…如果我們思考,這是我們計算超過70%的現在這不是一個好地段。和通貨膨脹,他們都看花。真正的健康是他們花費他們的錢。這是他們的重點。“克拉克詳細,盡管通脹導致許多消費者削減成本,這在很大程度上受益私人品牌,消費者正在尋找更健康的替代品,和購買更多的新鮮農產品,肉等等。NielsenIQ數據顯示,消費者支出減少戶外餐飲和娛樂,以及服裝、裝飾和更多。 “They are really focusing on nourishing themselves and their families in their homes, and that’s where they are focusing their spend,” he said. Image In addition to health and wellness, Frey said that sustainability is still one of the biggest trends among consumers, with 90% of consumers telling NielsenIQ that sustainability is important to them. “50% of consumers are saying it's very important to them, and if you think about it, retail is the space where we’ve seen early indicators of sustainability,” she said. “This is the space on a day-in and day-out basis that consumers are showing us their values. They’re buying their values. It’s certainly easier to show you support for sustainability on your grocery store visit than it is to re-wire your garage and buy an electric car.” Frey pointed to the data firm’s latest research as evidence that sustainability shows no signs of slowing down as a want from consumers. “There’s an escalating consumer demand: consumers are saying ‘we want more, we care more’ about sustainability,” she said. “They [consumers] tell us they’re hearing about it more in the media, so it’s become front of mind for them. They tell us that they’re experiencing the impacts of climate… 61% of consumers say that ‘the environment is having a negative effect on my health.’ We anticipate this to be one of the major trends to impact businesses dramatically over the next five years."