2023年4月14日

通過零售技術| 2023年4月14日星期五城市streetwear品牌,SikSilk,增加電子商務購買了25%從站內搜索和網站退出下降36%以來搜索頁麵實現新的AI-powered網站搜索技術解決方案從Nosto改善了站內搜索性能通過使SikSilk商品出現在搜索結果的產品符合庫存水平,同時提高相關性,防止“死角”搜索(沒有產品或一個完整的產品列表如圖所示)。SilkSilk的本地搜索技術沒有提供搜索結果中列出的功能類產品基於可用性、意義的產品被推,可能隻有一個可用的大小的股票,例如。這可能會讓消費者失望,意味著SikSilk容易失去潛在的銷售。庫存與Nosto搜索,然而,SikSilk已經能夠創建一個全球營銷規則,以確保所有搜索結果更高的提高產品的庫存和更多的SKU可用性大小,顏色和風格。“能夠調整我們的搜索結果與這些排名規則在全球層麵上是我們在優化搜索的關鍵,”Chris Longshaw說SikSilk電子商務經理。關聯的另一個問題已經影響SikSilk站內搜索的表現的是特定的搜索查詢沒有檢索所有相關產品,限製項目展示給顧客的選擇和影響可能的轉換。”查詢包含單詞等顏色,例如,特別問題,”Chris Longshaw說。因為Nosto搜索技術使用自學習算法,從顧客的行為,這些查詢,返回不完全的結果(如顏色)左右,很快就解決了從SikSilk無需手動工作。曾導致一些搜索查詢沒有結果專欄,因為顧客使用產品前的同義詞搜索技術無法檢測,或因為SikSilk沒有股票產品的確切類型查詢,並沒有可供選擇的建議。SikSilk能夠使用Nosto解決這個問題通過配置適當的同義詞購物者進入搜索查詢。 For instance, it grouped ‘Jackets’ along with ‘Coats’, knowing that shoppers used these terms interchangeably. And because Nosto’s technology identified that queries for ‘boots’ were returning no results, SikSilk set up synonyms so that products from ‘footwear’, ‘trainers’ and ‘shoes’ categories would be listed for these searches. Algorithms In general, the predictive algorithms within Nosto’s Search can automatically identify and recommend relevant synonyms using behavioral data, eliminating guesswork and manual effort. The system also allows retailers to specify alternative or related products if a specific product is not available to encourage shoppers to continue browsing rather than exit the site. SikSilk has noticed improvements around zero results pages since implementing Nosto, as Chris Longshaw explained: “With Nosto, everything we expect to appear for given queries, appears. There are definitely positives there. “Additionally, Nosto’s analytics give some good insights around no results queries that we didn’t have access to before. It’s helpful to see what queries are being regularly made that retrieve no results—not just for us to consider how synonyms can mitigate these, but also to highlight opportunities for the likes of our buying teams.”