2021年11月8日

SKEEPERS集團是一家智慧型SaaS解決方案提供商，使品牌能夠為客戶創造價值，並獲得PSG基金的支持，自2019年11月以來，它已籌集了超過1億美元。僅今年一年，SKEEPERS就收購了美國和歐洲領先的有影響力的營銷平台Octoly和Hivency。PSG是一家領先的成長型股權投資公司，專注於與中端市場軟件和技術支持服務公司合作。這筆最新的融資是在PSG和SKEEPERS創始人最初籌集的3200萬美元的基礎上進行的。SKEEPERS正在利用這筆資金創建一個一體化的營銷技術平台，並收購更多基於saas的技術公司。最近，該集團收購了領先的網紅營銷平台Octoly和Hivency，將包括LVMH、fresh、嬌韻詩(Clarins)和愛茉莉太平洋(Amore Pacific)在內的知名品牌納入其6500多家世界級客戶組合。“我們認為，對於那些希望在戰略上與社交媒體上最值得信賴的聲音保持一致的品牌來說，影響者營銷至關重要。SKEEPERS首席戰略官Pascal Lannoo表示:“我們正在見證一個顯著的轉變，即真實性和共享體驗是營銷行業的核心，通常是由有影響力的合作夥伴帶給我們的。”“通過將美國和歐洲兩個領先的網紅平台整合在一起，我們讓品牌更加以消費者為中心。”Octoly和Hivency讓時尚、美容和食品行業的品牌通過網紅和消費者推薦真正提高知名度，促進銷售。這些平台將廣告商與消費者以及經過嚴格審查的網紅(微和納米)聯係起來，網紅在社交媒體上發布帖子和電子商務評論，以換取有天賦的產品。 Advertisers can use a single tool to manage every facet of their campaigns including targeting, briefing, messaging, product shipping as well as real-time reporting and metrics. The platforms enable brands to seamlessly run campaigns at scale and offer hyper-targeting, curated TikTok, Instagram and YouTube influencers full-service logistics and content usage licensing. Since Octoly and Hivency’s inception in 2015 and 2016 respectively, both platforms have achieved rapid growth. In 2021, Octoly generated a 75% increase in revenue, in addition to 200% growth from 2019 to 2020. Combined, the platforms have the largest global network of trusted influencer voices and consumers. Eli Curetti, CEO of Octoly, will join the SKEEPERS executive team as Country Manager for the USA, reporting directly to Pascal Lannoo, and the Octoly and Hivency teams will operate as part of an expanded portfolio of the SKEEPERS brand. “Historically, influencer marketing and consumer review campaigns used to be outsourced to marketing agencies, adding a third party between brands and creators. Through our merger with SKEEPERS, we are looking to give brands the opportunity to run self-serve campaigns at scale as well as offer more sophisticated measurement capabilities,” said Curetti. “fresh has partnered with Octoly since 2019 and they have helped us to scale our influencer marketing efforts, aiding us to discover new brand ambassadors, identify promotional partners and generate global user-generated content,” said Tennille Kopiasz, Global Chief Marketing Officer, fresh. “Recently, we began leveraging Octoly’s targeting capabilities and highly engaged beauty community to generate authentic, high-quality ratings and reviews for our website and for key retail partners. Octoly has become a valuable strategic partner for our core UGC needs.” The acquisitions follow seven strategic purchases by SKEEPERS over the past year and mark the next chapter for the company as it broadens its offerings and expands its product suite, enabling brands to master the customer experience cycle. Combined, Octoly and Hivency will be a key component of the SKEEPERS all-in-one platform solution, joining Visual Content (formerly TEESTER) and CX Management (formerly Mediatech-CX and MyFeelBack), Surprise and Advalo to form a marketing technology portfolio that supports all areas of the customer experience.