Ofi

2023年6月22日

保羅Demery | OFI.com.co,一個六個月大導致B2B電子商務網站,有著雄心勃勃的計劃增長以及B2B銷售在哥倫比亞的擴張和整個拉丁美洲,OFI的創始人說。OFI的銷售較前月增長100%以上,該公司將繼續獲得新業務客戶以高的速度。與許多客戶每個月不得不再買,業務反映一個非正式的訂閱模式與普通票特別高。“市場機會,哥倫比亞和巴西以外的其他拉丁美洲提供月曆企業應該´t被忽略,”創始人兼首席執行官Peter Ostroske說。“增長OFI.com.co經曆了短短六個月的操作是一個見證哥倫比亞´s的市場。“從Forrester Research Inc . Ostroske引用數據,歐睿和賓夕法尼亞大學沃頓商學院,估計B2B銷售,在線和離線,僅在哥倫比亞今年可能達到140億美元。幫助其利用這種增長,OFI最近收到了約750000美元的天使投資,使其風險資本總額約為900000美元。從iNNpulsa基金包括150000美元的贈款,哥倫比亞政府機構Bancoldex的支持,導致銀行參與商業發展銀行在哥倫比亞。OFI現在是在提高的過程中一係列的另一個150萬美元或更多資金,Ostroske說。廣告OFI表示,它將使用資金構建了電子商務技術平台,並擴大其產品線和銷售代表,為在線買家通過OFI的呼叫中心。 OFI’s business model until now has been to sell companies computer networking and data storage technology systems, including installation services, then win them over as recurring buyers of office supplies, Ostroske says. It also provides its customers, through technology companies OFI deals with, such special services as training on software systems. OFI has already learned a lesson in how to effectively present products and pricing information on its e-commerce site, Ostroske says. After OFI.com.co launched six months ago, it displayed publicly the upper-range of prices on its products, but then showed what were often more attractive prices privately to customers with registered accounts. With that policy in effect for the first three months, it was difficult to bring in customers, Ostroske says. “No one was engaging with us,” he recalls. advertisement Then OFI switched to a system under which it requires prospective customers who arrive on OFI.com.co to first set up an account with a call center sales rep in order to establish pricing terms. Customers then come back to do much of their basic purchasing through self-service e-commerce, relying on the sales reps only when necessary, Ostroske says. “Since we made that change, we have tripled sales,” he says. OFI.com.co runs on e-commerce software from NetSuite Inc., which also provides OFI with its customer relationship management and other business operations software. Ostroske says OFI chose NetSuite over other technology sources because of its strong integration between e-commerce, CRM and other software applications., and the cost to deploy NetSuite. OFI didn’t comment on its cost of using NetSuite. The cost to companies to deploy NetSuite SuiteCommerce software starts at $1,600 per month and is adjusted upward based on the type of installation and the number of users, NetSuite says. Going forward, OFI plans to build its presence in the sales of materials and supplies used in corporate maintenance, repair and operations, or MRO. OFI takes ownership of the products it receives from suppliers, though about 90% of the products it sells are cross-docked at its warehouse. Cross-docking, or transferring goods from suppliers’ shipments to trucks headed to OFI’s customers, enables OFI to quickly sell and deliver products without having to bear the cost of storing many products in its warehouse. advertisement “In Colombia, companies generally turn to multiple vendors to meet their supply needs,” Ricardo Parra, OFI co-founder and commercial director, says. “Through OFI.com.co´s procurement platform, we provide businesses a one-stop-shop solution, fast-and-free delivery and a personal shopper via our call center.” Sign up for a free subscription to B2BecNews , a weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly trade magazine Internet Retailer.