2022年11月17日

根據Fior Markets發布的報告，雲電視市場規模預計將從2020年的22億美元增長到2028年的46.8億美元，預測期內的複合年增長率(CAGR)為9.9%。雲電視市場在過去幾年中經曆了顯著的增長。雲電視能夠為互聯網衝浪、電子郵件和在線遊戲提供高清功能，並與Skype和Facebook等主要社交網站兼容，這是全球雲電視行業的主要推動力之一。由於諸多安全問題，政府對網絡服務分配帶寬的規定是對雲電視市場的限製。企業可能會受到負麵的行業特定法律、規則、解釋性觀點或標準的損害。雲電視是一個基於雲的程序，允許您觀看電視網絡，電影和任何其他現場娛樂。雲應用程序可以加載在各種設備上，包括平板電腦、手機、媒體盒和電視。有線電視運營商和其他視頻服務提供商的退出是推動雲電視行業發展的關鍵因素之一。雲電視平台將視頻、圖形和交互式提要組合成一個MPEG或HTML流，通過單播帶寬傳送到機頂盒。雲電視本質上是將網絡材料和電視合並成一個單一的流，通過IP連接傳送到機頂盒。 High-definition resolution, Internet surfing, email, online gaming, and support for social networking sites such as Facebook, Skype, Twitter, and others are some of the capabilities given by cloud TV. As a result, consumers may watch a variety of channels in high definition. The high-definitions program also allows you to modify your membership plan, video, and content recording. The global cloud TV market is expected to witness significant growth. Market growth is projected to be fueled by the rising demand for HD resolution in content consumption. Pre-installation of cloud TV applications on smart television sets to encourage adoption is another important element driving the global cloud TV market forward. Customers’ usage and adoption of solutions and services may be limited by the costs of compliance and other restrictions imposed by industry-specific laws, regulations, and interpretative views, reducing overall demand are the factors restraining the market. With multi-source cloud services, more cloud adoption in the SME segment would ensure a brighter future for the market. Key players operating in the global cloud TV market include Phoenix Satellite Television Holdings Ltd., Ziggo B.V., PCCW Limited, Charter Communications, Liberty Global plc, TalkTalk TV Entertainment Limited, Altice USA, xfinity, Liberty Globa, Brightcove, Inc., Ooyala, Inc. XfinityTo gain a significant market share in the global cloud TV market, these suppliers have a huge client base and a broad geographic presence, as well as well-organized distribution networks, which aids in revenue growth. Phoenix Satellite Television Holdings Ltd. And Ziggo B.V. is some of the key manufacturers operating in the cloud TV market. For instance, in 2018, Massive, an OTT UX specialist, and Kaltura, a video technology supplier with over 27 million monthly cloud TV customers, teamed up to improve customer loyalty and conversion, lower churn rates, and promote cloud TV adoption. In April 2019, Brightcove Inc, the largest supplier of video cloud services, completed the purchase of Ooyala’s online video platform company. Brightcove’s position in the online video business will be strengthened by this strategic purchase. The public cloud segment dominated the market and held the largest market share of 84% in the year 2020 Based on type, the global cloud TV market is segmented into cloud and public cloud. The dog segment dominated the market and held the largest market share of 84% in the year 2020. It’s a standard paradigm for allowing service providers to give the public access to resources like apps and storage over the internet. Customers can watch content from anywhere in the globe, which is why OTT providers like it. The mobile phones segment dominated the market and held the largest market share of 48.15% in the year 2020 Based on product, the global cloud TV market is segmented into mobile phones, STBs, and connected TVs. mobile phones segment dominated the market and held the largest market share of 48.15% in the year 2020. This growth is attributed to the increasing introduction of video streaming platforms such as Hotstar, Amazon Prime, and Netflix, as well as the expanding internet penetration, and increasing digital video consumption.