手術

2023年4月13日

藍籌客戶包括辛克萊廣播集團TelevisaUnivision和福克斯采用了手術的進行自動化解決方案和轉換媒體銷售操作手術宣布代謝的一般釋放所有關鍵的垂直包括國家網絡,本地播放,MVPD和數字。擴大推出包括新的品牌和一個內容豐富的網站來支持公司的現代SaaS提供。市場提供了規模和靈活性的國家、地方和數字媒體公司需要驅動大規模交易跨多個通道,通過自動化交易市場和廣告類型,否則不可能在今天的市場。市場是唯一的原生雲解決方案的生活在今天的市場,使收斂在線性和數字廣告銷售。“手術是先進的雲SaaS解決方案將大量的信息在我們的業務給我們一個工作流程,統一的收入業務。我們可以更快,更好地為我們的廣告客戶服務,和更有效地優化我們的庫存,使我們能夠提供完整的交叉銷售機會的平台,”首席運營官兼總裁Rob Weisbord說廣播,辛克萊。“市場為我們開啟了多產品和垂直交易。我們現在可以輕鬆地將信息渠道和創建和管理交易,否則幾乎不可能。我們現在有可伸縮的自動化,集中了我們所有的銷售渠道,所以我們可以更好的提供我們的廣告商想要的東西“Sheelpa Patel表示業務平台和戰略的高級副總裁狐狸。有效代謝轉換媒體公司出售的方式,為客戶創建一個統一的品牌體驗和賣家。 Large, complex, multi-faceted deals are typically manually intensive, requiring information from disparate systems and sales teams. AOS brings automation, speed and scale to enable significantly larger ad buys. Media companies can create, house and package thousands of products in AOS and build company-wide proposals in hours vs. months. The unification and automation efforts will yield significant cost-savings and monetization productivity while also enabling a set of modernized capabilities including managing multiple currencies and automating transactions directly with agencies and marketplaces. With this release, AOS now supports local broadcasters and digital media companies as well as national networks, MVPDs, Retail Media Networks (RMNs) and already has numerous clients on the platform including Sinclair, FOX, TelevisaUnivision, Blavity, Kidoodle TV and over a dozen others going live in the coming months. Clients like Sinclair are using AOS to unify the silos that built up as the media company adopted new channels outside of their linear legacy like video and display, mobile and CTV. AOS will automate workflows across planning, inventory management, stewardship, and billing, enabling bi-directional order management with traffic and tracking of linear and digital assets through the entirety of the sales workflow. Operative AOS works with a company’s existing architecture, putting convergence firmly within reach. “Operative AOS makes it easy to sell and easy to buy, solving many pain points that have cost media companies time, money and deals. We are thrilled to extend this modern SaaS technology solution to both local and digital in addition to its existing network capability. We’ve designed a cloud native modular solution with modern technology to deliver scale and flexibility. Media companies get what they need to operate effectively in the converged market. They can unify digital and linear assets to sell them in a single workflow, drive significant cost savings and increase advertising revenues and yield,” said Michael Grossi CEO of Operative. “As the only cloud native solution in the market that can solve for scaled convergence, we are experiencing unprecedented demand and interest in our AOS SaaS platform.” Operative brings even more to media companies with a robust partner program that includes collaborations with core media technologies like Google Cloud, AWS, Imagine, 605, Revenue Analytics, Audience Platform and others. Operative built AOS to be an open platform and provide a bridge to the cloud via API integrations with many of these partners. Local, network, MVPD and digital media companies can create their own roadmap, adopting modules of AOS over time to suit their needs as they grow. Timed with the general availability of AOS, Operative is also announcing a refreshed brand and new website. The website is designed to support the wide range of media companies that use Operative’s products to automate, scale and streamline revenue operations and manage content assets. Visit the new website at www.operative.com. Total: 0