2023年6月12日

分享近十分之八(78%)的受訪數字營銷人員回應說,艾未未有助於銷售。同時,百分之四十七(47%)說,這是危險的在市場營銷。結果從一個Optimove 2023年5月的調查221名B2C高管負責數字營銷。這些發現來的傑弗裏•辛頓一個人工智能先鋒現在穀歌前高管,說公司正在加速危險在創建基於生成的人工智能產品。首席執行官紮Yakuel Optimove創始人之一說,“許多可能擔心生成人工智能在營銷可能是危險的。但最重要的問題是,“你讓它做什麼任務?它不是危險如果要求提供一個主題的信息或建議問題的可行的解決方案。裝備信息,下一步行動仍在人類的手中。如果要求采取的行動,生成AI可能誤入歧途。所以,人類需要監控生成人工智能的行為。 Doing so is a powerful tool for marketers – not dangerous.” The Optimove results underscore the question facing marketers, “how do we accelerate the use of AI in a responsible way?” At risk is the possibility of AI going awry. At the forefront is, of course, ChatGPT.In their first blog about ChatGPT, OpenAI described it this way: “We’ve trained a model called ChatGPT which interacts in a conversational way.The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.” Admitting mistakes and rejecting inappropriate requests is a quantum leap forward for tech teams using AI.Compare this with Microsoft’s conversational bot, Tay, introduced in 2016.It was designed to engage people in dialogue while emulating the style and slang of a teenage girl.Within a day of its release, Tay tweeted more than 95,000 times, many of which were abusive and offensive. Tay had a fundamental problem: It was designed to learn about language through interactions with people. Tay was shut down less than 24 hours after its release. Related Posts Seven years later, we are smarter, and so is AI.ChatGPT, as an example, is intelligent and sophisticated. Used properly, marketers can use AI to move to the new era of personalization in marketing without alienating customers. Leading marketers are driving marketing actions guided by intelligence from the consumer. They start marketing activities from intelligence derived from a customer data platform (CDP). They use that intelligence to drive and guide marketing actions with a seamlessly integrated multichannel marketing hub (MMH). Yakuel added, “Marketers we partner with use AI to optimize marketing campaigns. At the end of the day, the marketer is in charge. They build out experiences for customers, analyze data, and design experiments. Asking the right strategic questions still requires humans. But AI can save time, simplify things, or boost performance. For example, it can help determine the best communication a customer should get or provide insights by quickly analyzing vast data sets.But humans must measure, analyze, and monitor AI recommendations to ensure their marketing programs engage the customer.” The survey also revealed that 43% think AI would replace some marketing team members. It is helping marketing teams with some rote actions, like writing email options. But it is still in progress with human decision-making. Yakuel concluded, “AI should not replace the marketer – it should enhance the marketer. AI is a technology that helps marketing productivity by suggesting and creating marketing options, so humans make better decisions. It is humans who choose what to execute.”