2023年6月9日

古玩品牌,百裏香和卡布裏藍色的母公司,填寫其品牌的小遊戲。收購Otherland,蠟燭公司成立於2017年,阿比蓋爾煮石頭,分布在絲芙蘭,Nordstrom和Anthropologie。“我們已經從數字本地就有我們的網站現在擴大我們的足跡omnichannel,”斯通說。“履行這個角色omnichannel,有太多的離開我們——亞馬遜,批發擴張——這是我們代入古玩的地方平台和他們的品牌已經能夠實現。“相關畫廊阿比蓋爾石頭和賽義德·Markar做飯。斯通創立品牌工作後為拉爾夫•勞倫(Ralph Lauren)作為一種藝術買家,並認為視覺線索的關鍵在網上銷售香水。”創建一個數字原生香水品牌的想法,把這個art-forward組件和一個多數派的方法的設計是非常重要的,因為我們有這個問題,我們如何讓人們在網上買東西之前他們聞到它,”斯通說。“我們如何讓他們在這一障礙不聞,並通過創建這些真正有效的視覺效果呢?“這一策略似乎是工作。高管均拒絕對此置評。銷售,但業內人士表示,品牌在2022年達到了約1000萬美元的銷售額。數字組件的業務的一部分了安妮Sempowski病房,首席執行官古玩品牌。“我們有很強的開發自己的網絡公司在古玩的品牌,”她說。 “But this adds a whole new lens on how you really take a brand from a digitally native [stage] and put it into the market.” She also didn’t rule out any channel or product category for expansion. “We’ve only scratched the surface and we plan to scratch even more of those opportunities to expand,” Sempowski Ward said. “We’re in over 11,000 doors, and that includes retailers like Anthropologie and Nordstrom, but it also includes many boutiques, as well as Amazon. There are so many more channels for us to expand in.” Anne Sempowski Ward Sempowski Ward is also thinking about innovation in the same vein as Thyme’s and Capri Blue. “There are some closer in the home fragrance category beyond candles, such as diffusers. There’s product categories that we know how to do, and we have a whole library of, and already doing that we can bring to the Otherland brand,” she said. It’s the brand positioning that’s helping her differentiate between her portfolio. “The beauty of this is that we have an absolutely different positioning than our other two brands. It’s a different consumer target, when you think about the Gen Z target,” Sempowski Ward said. “In 2017, we bought Capri Blue because it was attractive to the Millennial consumer at that time, and Thyme’s is a more mature brand…our next big opportunities are complementing the consumer target, and bring the back end and all of the pieces we know how to do so well.” Tags