2022年12月22日

智能技術改變了消費者購買行為模式的技術影響消費者購買行為的完整的旅程發現、排序和成就感,然後post-consumption參與。今天智能手機的數據是一個商品,消費者消費,生產和分發內容與他們的產品因此生新型營銷。進化版的口碑。技術使得數以百萬計的世界各地的人們是聰明的消費者。客戶現在所有的來源和渠道收集品牌和產品信息,形成一個意見。技術影響消費者購買行為的完整的旅程從發現、排序和成就感,然後post-consumption參與。發現:讓我們來談談現在是多麼容易發現產品或服務相比過去十年在印度。按照Statista報告,智能手機用戶的數量在印度估計達到7.6億多2021年。在2013年這個數字是7600萬。智能手機加上高速互聯網幫助消費者找到一個產品隻有幾個水龍頭和滾動屏幕。 Social commerce, as it’s commonly termed, is an integral part of the D2C business model in e-commerce. Top D2C brands are using content as a source to drive commerce and get more sales. They use influencers to create compelling content for them promoting their products. This helps in achieving sales/revenue and building the brand’s trust among the audience. Artificial intelligence and machine learning are used by various social commerce apps to provide personalized offerings to their customers. It saves a lot of time and effort for the customer by showing them what they are interested in. ● Servion Global Solutions predicts that by 2025, 95% of all customer interactions will be managed by AI technologies. AI-enabled revenues in eCommerce are expected to reach $36.8 billion worldwide by 2025 Augmented reality (AR) is also used to give customers an option to try the products virtually like a dress or furniture for the home. This is an extended offering many companies are integrating within their apps for consumers. ● According to a survey conducted by Research & Market, both AR and 3D rendering markets will increase at a 38.4 percent CAGR and have a market value of USD 172.8 billion by 2026. ● The technology offers a customizable solution, real-time interactions, and an accurate representation experience to users like never before. Consumers can access information and details of products from any place at any point in time. Unmanned retail aka vending machines are also becoming very popular in India and it has emerged as a great distribution channel for companies to sell their products and Consumers can now buy products from their nearby vending machines installed in their offices, apartments, colleges, etc. This is one of the quickest ways to buy products without the intervention of any human. Ordering & Fulfilment: Payment options and modes of ordering have changed the way people buy products from physical stores. O2O (offline to online) is one of the buzzwords in India when we talk about giving online platforms to offline retailers and a phygital experience to the consumers. People now can go to an offline store, check the product physically and then order it from an online store and get it delivered to their doorstep. Self-checkout is another option making life easy for both customers and business owners. Customers can go to a store equipped with a self-checkout system and pick up the products they want to buy and checkout without any human interaction. Services like Self pickup for online orders or buy online from a brand's website and pick up from its physical stores (Online to offline) is rapidly becoming a new trend among consumers. There are a plethora of social sellers on Facebook and Instagram who pack orders from their homes and courier the shipments. Feedback & Engagement Feedback has become an integral part of brands and their product development cycle. Brands are focusing on capturing the right consumer insights to deliver better value and stay connected. Top D2C brands are leveraging influencer marketing to reach out to more consumers and make them try their products. There cannot be a better influencer than your own consumer itself. Hence taking content-based engagement through video testimonials. Specialized CRM Tools are used today for feedback and other post-purchase activities including cross-selling, converting to subscriptions, free to a premium plan, etc. Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house Share this article: