2023年7月14日

Pearpop找到了一個新方法的創造者和品牌之間的媒人。社交媒體營銷服務宣布提升模式,可以讓品牌有機,creator-made內容付費廣告,品牌可以使用增強模式定位高性能的創造者的內容,然後可以轉化作為支付活動的一部分。背後的創造者獎金增加視頻片段時,選擇運行廣告。新功能與Pearpop挑戰,已成為洛杉磯之一基於公司的頂級服務。挑戰參與者提示創建視頻與某些規範,比如使用一個特定的歌曲,獎勵基於生成的收視率。挑戰是一個產品Pearpop討論時提出了一個去年11月1800萬美元的係列之外。訂閱每日Tubefilter頭條新聞訂閱”推動模式允許品牌添加支付放大隻有一個點擊表現文章的Pearpop挑戰,“Pearpop首席執行長科爾梅森Instagram的一篇文章中宣布新功能。“這使得品牌的規模運作,隻是瞬間。“Pearpop不是唯一一家正尋求利用造物主content-to-advertising管道。這樣的模式,開創公司Tongal在過去的十年中,最近來到TikTok。ByteDance-owned應用介紹了TikTok創造性的挑戰,它要求創作者應對品牌的內褲。 The best submissions are chosen to run as ads. Compared to that product, Pearpop believes that Boost Mode offers better results for both brands and creators. Mason told TechCrunch that TikTok only pays creators when brands select their Creative Challenge submissions. The creator-advertisers who work with Pearpop are paid in two different ways: They are rewarded for the viewership their receive from Challenge-inspired videos, and they collect a bonus when those videos get the Boost Mode treatment. Brands can use the Challenge interface to determine which creator videos are performing well, so that they are able to “double-down on the content that is already proven to perform,” according to Mason. Pearpop was founded in 2020. According to its LinkedIn page , its community includes more than 200,000 creators. Subscribe for daily Tubefilter Top Stories Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox. Subscribe