Pixable

2015年12月1日

就科技產品而言，Pixable經曆了一段相當瘋狂的旅程，但被新加坡電信收購的智能照片管理應用Pixable即將關閉。Pixable被獨立出來，轉而成為一個專注於年輕人的新聞網站。編輯部副總裁Chris C. Anderson在Medium的一篇文章中說，這一舉動是因為由於不明的“情況”而無法籌集到額外的資金，顯然與網站的表現無關。“我們實現了我們的目標，即使最終結果並沒有讓我們成為下一個BuzzFeed。我們從沒想過要成為下一個BuzzFeed。“我們一直想做我們自己，Pixable。這是有效的。不幸的是，環境……讓我們很難籌到錢並繼續下去。”Anderson表示，Pixable在2015年10月吸引了940萬的月獨立用戶，平均停留時間為1分25秒。該網站的目標用戶為18-34歲，通過推廣沃爾瑪(Walmart)、索尼(Sony)、Etsy和迪士尼(Disney)等公司的讚助內容實現盈利。Pixable成立於2009年，並在近五年前的2011年1月推出了Photofeed功能，用於突出顯示Facebook好友的有趣照片。 I first wrote about it 10 days after launch, when it boasted of already having attracted 100,000 users . After building out its featureset, it was acquired by Asian telco SingTel in September 2012 with the aim of expanding the app’s reach in emerging markets. At some point not too long after this, something happened that saw the New York-based company back out on its own. CEO Andy Volanakis (who took the top job after initially joining as COO in late 2013) wouldn’t elaborate on details when I spoke to him earlier this year, but he said there would be more to reveal at a later date. It’s clear that SingTel spun Pixable out in some form though, as it was engaged in what turned out to be a futile attempt to raise fresh funding. Media obsessives should peruse Anderson’s long Medium post for more detail about Pixable’s achievements as a content site. Meanwhile, we’re looking into what the circumstances were that led to the company ultimately shutting up shop, and what the relationship between Pixable and SingTel was at the end. Featured image credit: Pixable