2023年1月25日

為了在今年實現盈利，該公司正在重新審視線下零售計劃，尋求開設100家門店。這些門店將以一種名為EatSure的美食廣場形式出現，但與傳統的餐廳業務不同。Rebel Foods聯合創始人Sagar Kochhar告訴BQ Prime:“它們將是智能的、非常規的，在印度是首創。”美食廣場，就像它的應用程序一樣，將允許c…為了在今年實現盈利，該公司正在重新審視線下零售計劃，尋求開設100家門店。這些門店將以一種名為EatSure的美食廣場形式出現，但與傳統的餐廳業務不同。Rebel Foods聯合創始人Sagar Kochhar告訴BQ Prime:“它們將是智能的、非常規的，在印度是首創。”就像它的應用程序一樣，美食廣場將允許顧客通過售貨亭或掃描桌子上的二維碼下單。科赫哈爾表示，人們可以一次訂購多個品牌的產品。訂單準備好後，將通過店內的數字屏幕或WhatsApp消息通知顧客。他說，顧客可以選擇在家用餐或外賣。美食廣場將容納Rebel Foods的所有自有品牌和合作品牌，包括Behrouz Biryani、Oven Story Pizza、Faasos、Mad Over Donut、Cafe Goodluck、Wendy’s、Thambbi、Lunchbox、Marrakesh、SLAY咖啡、Smoor巧克力、Zomoz、Firangi Bake等。 "One can order a plate of biryani from Behrouz, a side from Faasos to a pizza from Oven Story, dessert from Smoor Chocolates and a beverage from Slay Coffee all together in one order without any additional wait or queue," Kochhar said. He added that unlike the traditional food courts, the company is trying to solve a "broken experience" where customers don't have to order each food category separately from different brands. It is bringing in a queue-less completely-digital ordering experience, easy to track the status of the orders and enjoy together in a group. "We started our pilot last year and the initial response has been very good, so we are rolling it out nationally," Kochhar said. Rebel Foods has launched its maiden flagship outlet, spread across 3,000 square feet, in Law College Road, Erandwane in Pune on Wednesday. "We plan to open about 100 outlets in two years across high-footfall areas like highways, airports and office locations," he said. "We will scale up this format outside India as well depending on consumer response." The coronavirus pandemic has had a far-reaching impact on consumer habits, changing the way one shops, buys and consumes. If only one sector that has skyrocketed in popularity since the beginning of the pandemic, that is the virtual restaurant sector, driven by the demand for at-home dining and deliveries. But the boost was short-lived. As people start eating out again, the restaurant industry is now shifting towards an omnichannel approach. "We moved away from offline to focus on cloud kitchen business as it didn't solve any specific problem. But now with the power of technology, we are back offline as omnichannel is the way forward," Kochhar said. At the heart of this initiative is Rebel Foods' full-stack technology—Rebel OS—through which it helps multiple brands to launch and scale-up. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25 brands. Besides its offline format, the EatSure app is creating a similar experience virtually. Kochhar said that the app has already seen five million downloads across 75 cities. Currently, the company operates more than 4,000 internet restaurants. With a portfolio of 45 odd brands under its umbrella, including partner brands, it serves 10 countries, including India, Indonesia, the UAE, the UK, Singapore, Malaysia, Thailand, Hong Kong, Philippines and Bangladesh. Rebel Foods also has 450-odd kitchens across geographies. Kochhar said the plan is to break even by the end of this financial year as Rebel Foods prepares to list on the bourses in 2024. Rebel Foods started out as a single-brand QSR chain Faasos before moving to the cloud kitchen format in 2014. It also sells on Zomato and Swiggy, besides its own distribution channel. The Sequoia Capital-backed firm entered the unicorn club with a $175 million round led by the Qatar Investment Authority in November 2021. In the 2021-22 financial year, Rebel Foods' revenue jumped 2.1 times to Rs 859 crore. Its losses spiked 54.9% to Rs 564 crore from Rs 364 crore in the 2020-21 fiscal, according to its financial statements with the Registrar of Companies. ADVERTISEMENT