2017年9月1日

股票這種Bengaluru-based啟動銷售與免費送貨和電器和家具使用六個月保修。它遵循一個inventory-based模型並擁有所有產品在出售之前,,根據其創始人,提供一個更好的利潤。新來的一個城市,建立一個房子常常證明是一個昂貴的事情。當三個軟件工程師——Durai Gowardhan拉胡爾Varma和Vineeth Kumar——抵達新德裏準備公務員考試,基本產品所需花費大約1 Rs十萬的租來的房子。支出這一金額一次性設置不是一個可行的選擇,三人開始住在城市的短期居民所麵臨的類似問題。購買家用電器使用的前景,不超過四歲,翻新和網上銷售同樣的六個月保修,吸引了他們。這就是Refabd誕生了。Refabd團隊。最初開始於2016年6月,Refabd處理洗衣機和冰箱的購買和出售,但在一年之內,它擴展覆蓋電視、家具、筆記本電腦和其他家庭用品。“在僅僅六個月以來,《盜夢空間》,Refabd以Rs 70十萬的周轉率和已經收到第一輪融資,“Vineeth說。 Buying and selling platform Refabd has a website where interested sellers can log on and upload information on the product offered for sale with their contact details. This is followed by a physical inspection of the product by a technician, negotiation of the price, and the final purchase. Sellers are invariably those leaving the city or wanting to upgrade their product. The second source for the company’s purchase are the e-commerce platforms, primarily for the ‘ unboxed ’ items that have suffered small damages during shipping and been returned by the clients. Since these items cannot be resold by the manufacturer, Refabd buys them directly from the online marketing companies. The damage is then rectified and the product is sold to customers at a marked down price. The delivery is free and the used appliances and furniture are sold with a six-month warranty. Generally, the products offered by Refabd are priced anywhere between 50 to 70 percent of the MRP. It follows an inventory-based model and owns all the products before selling. This gives a better margin as well, compared to inventory-less commission-based model. Quality control The founders raised capital from their savings and borrowed money from friends and family. Since marketing was a challenge initially, focusing on digital marketing and word-of-mouth publicity helped them a lot. Eventually, the requirement of seed fund came in and they raised money from Autus Developers in the first quarter of 2017. The money has been utilised to expand their category from appliances to furniture, and scale the operation. Today, Refabd has around 17 categories of products which include appliances like refrigerator, washing machine, television, split AC, and living room, bedroom, and kitchen furniture. “Refabd has a quality control (QC) department which performs detailed QC of all products. Thereafter, we sell and generate a QC report and give a QC score for all products. The QC score gives the people a hint about the quality of the product. Real images of the products are taken from Refabd’s warehouse. The selling price is set based on the MRP of the product to allow the customers see the margin they get and the money they save,” says Vineeth. He further stated that Refabd gets an average of 2,500 unique visitors per day. All products are priced between 30 to 65 percent of the selling price of new products on other ecommerce platforms. On all the products, the six-month warranty covers manufacturing and material defects. Capital inflow This year, June and July have generated a monthly average of more than Rs 20 lakh. Vineeth claimed that the margin they get is 40 to 70 percent. Refabd operates in Bengaluru with 22 employees including contract employees and interns. In the coming months, they want to expand to NCR, Hyderabad, Chennai and Pune and expect a pan-India revenue of more than $5 million in FY18. Over the past few years, the ecommerce sector has grown rapidly in India and the need for both forward and reverse logistics has increased. There are a few startups doing well in the refurbished goods market in India. Reboot, a Gurgaon-based startup sells refurbished electronic goods. JustLikeNew.in, an ecommerce platform, picks up damaged smartphones, repairs them, and delivers them back to users. It also sells refurbished electronic goods. Bengaluru-based Blubirch offers complete solution in reverse logistics. It has secured $2 million in angel funding from Chicago Capital ventures, Sanjay Mehta, and others. Also, there is Overcart that provides returns management and liquidation services to major ecommerce companies, manufacturers, and retailers.