2022年10月25日

2分鍾閱讀公司的工作是為客戶服務——但誰為公司服務呢?既要讓員工滿意、充滿熱情，又要滿足客戶的需求，這可不是一件容易的事。被評為“2022年重要企業品牌”的公司是通過創造更高效和更具包容性的工作環境，幫助其他企業充分發揮潛力的領導者。righttway確保公司員工有可靠和可獲得的醫療保健;NTT Data提供具有人性一麵的IT谘詢;Asana從公司的工作流程中精簡，讓員工集中精力，自由地從事最重要的工作。和許多在醫療保健領域運營的公司一樣，righttway認為現有的體係充斥著不一致的激勵和醫療保健障礙，並正在努力改變這一現狀。該公司為健康計劃成員提供“家庭醫生”——一名為他們提供信息和倡導的醫療專家，其員工專注於通過其應用程序幫助他們進行護理和藥物治療。2021年，Rightway的客戶發現他們的醫療成本平均減少了15%，而其賬單倡導團隊為會員節省了260萬美元的自付費用，通過一個支離破碎的係統開辟了一條負擔得起的醫療保健新途徑。NTT Data全球IT谘詢公司NTT認識到，從公司內部開始，在業務中融入人性化的重要性。公司一直致力於在內部創造一個包容的環境，以更好地服務於員工和客戶。 In 2021, it adopted a new DEI statement that prompted progressive initiatives, including incorporating DEI goals into annual performance plans, creating mandatory DEI training for managers, and instituting a Digital Accessibility policy for people with disabilities. NTT’s activism is external, too—its donations to relief in India at the height of the pandemic, humanitarian aid in Ukraine at the start of the war, and annual food drives in Texas exemplify the brand’s dedication to improving human lives beyond a profit margin. advertisement Asana The remote work revolution has made finding a healthy work-life balance trickier than ever, and burnout is a pervasive problem across industries—both issues Asana works to alleviate. The work-management platform helps companies streamline their workflows, freeing up employees, and increasing time for creative and innovative work by almost 80%. In June 2021, the company hosted its Focus and Flow Summit, where leading thinkers discussed ways to unlock positive habits, purpose, and productivity, coinciding with the release of a suite of new features including video messaging and a smart calendar. But Asana doesn’t choose efficiency over fun, either—it recognizes that enjoyment and enthusiasm go hand in hand. The company incorporated unique rewards systems, including “celebration creatures” that fly across the screen when you complete a task, and appreciations built into the product, to keep employee morale high and make any company a better place to work. This article is part of Fast Company’s 2022 Brands That Matter awards. Explore the full list of brands whose success has come from embodying their purpose in a way that resonates with their customers. advertisement