2023年3月29日,

Hyros解決客戶數據隱私歸因問題影響到場行業Hyros Inc . (“Hyros”),一家領先的多渠道歸因公司今天宣布,到場資深曼。布魯被任命為首席執行官(CEO)。。布魯認為日常領導公司3月早些時候,專注於擴大其營銷策略並加速增長的下一個階段。亞曆克斯·貝克爾Hyros創始人已從擔任首席執行官,並假定收入總監的位置,並將主要集中在產品開發。“曼多年的經驗,促成行業關係的深度和領導的聲音到場行業是一個巨大的資產,幫助Hyros向前的動力。我們興奮地讓他掌舵的團隊和興奮讓他給我們的客戶帶來他的廣泛的願景,”貝克說。“我們激光聚焦於擴展歸因的平台,希望能夠成功地滿足這些目標在曼的領導下的廣度廣告歸因和MarTech專長。”。布魯帶來了超過15年的客戶隱私,廣告技術,業務和數字媒體Hyros經驗。他最近擔任的首席執行官AirNow媒體。AirNow媒體之前,他在2010年創立了移動到場公司Airpush和擔任總統和首席運營官,直到它在2020年被Appscatter收購。之前他的創業生涯,。布魯是早期盧比孔河項目團隊成員(NYSE: MGNI)和MoVoxx (Motricity收購)。此前宣布收購Hyros萬歲國際有限公司(“萬歲”)決定把船上。布魯擔任CEO後適時的Hyros萬歲,領先的端到端視頻訂婚的營銷平台,達成合並協議,此前在2022年12月8日宣布。 Immediately prior to the closing of a proposed transaction between Banzai and 7GC & Co. Holdings Inc. (NASDAQ: VII) (“VII”), a publicly-traded special purpose acquisition company, Banzai will acquire Hyros for approximately $110 million (subject to customary and negotiated adjustments) in a primarily stock transaction. The acquisition is expected to enhance Banzai’s role as a full-stack marketing technology platform, as Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. “Inman will be an integral part of our mission to provide a fully integrated marketing platform and address the growing privacy-safe attribution issues facing marketers,” said Joe Davy, CEO and Founder of Banzai. “Combining the offerings of Hyros and Banzai is expected to create a leading fully integrated suite of customer experience marketing solutions.” “Privacy is the new frontier – across every touch point for every company. It’s no longer just a compliance issue, it’s a competitive differentiator if managed and leveraged effectively,” said Breaux. “To lead the AdTech and data privacy groundwork of Hyros and help address the next wave of privacy attribution is a dream opportunity. And to become a part of Banzai’s suite of solutions will extend our collective market offerings, with companies needing to effectively target customers safely and anonymize data. It’s going to be a critical offering as third-party cookies are going away.” Why Hyros With the recent regulation changes related to targeted advertising content and the gradual phase out of third-party cookies with some web browsers, the evolving nature of attribution is important now more than ever before. Hyros provides the highest level of ad tracking for digital businesses leading to significant return on ROI.