2023年8月2日,

DTC品牌的產品將在525美容零售商的商店以及在其網站上。8月2日,2023年發表的霍華德·魯本各式各樣的Snif的產品。擴張到極端美麗Snif收到後反饋來自客戶零售業務。許可頒發Snif聽3分鍾條音頻是自動生成的。請讓我們知道如果你有反饋。潛水簡單:DTC香水品牌Snif周日啟動極端美麗,標誌著首次進入磚和迫擊炮。該品牌的產品可用在525年1355年極端美麗的商店,以及零售商的網站,根據細節與零售潛水。Snif產品在極端美麗包括三盎司氣味組成的甜蜜的火山灰,黃金裝飾機票和餡餅,售價為65美元。一個微型束淡香水,售價為65美元,功能相同的三個氣味0.33盎司瓶。潛水洞見:Snif和極端美之間的夥伴關係是反映一個越來越明顯的趨勢在品牌的DTC空間測試新銷售渠道以達到更多的消費者,滿足現有客戶在哪裏購物。 “We’ve had significant demand from our community for a long time to have a retail presence,” Bryan Edwards, co-founder and co-CEO of Snif, said in an email to Retail Dive. “With their incredible team and sales associates, distribution and brand, Ulta Beauty was the perfect partner for us to meet current and new Snif customers where they are.” Although the idea for Snif came in 2018, the brand wasn’t officially founded until 2020. Edwards and co-founder Phil Riportella built a brand of genderless fragrances around a try-before-you-buy model and strategy of releasing new launches first to a waitlist audience, resulting in fragrances regularly selling out, per the company. “When the pandemic happened, we were even more driven to help people find scents they love as easily as possible — which supported the creation of our try-before-you-buy model (the first of its kind in the fragrance industry),” Edwards said. “Scent is an extremely personal experience, and to this day we want everyone to find joy in a new fragrance they absolutely love whether they are spending the night in or able to show it off in public.” Ulta Beauty has been partnering with more DTC brands in recent years. Last month, it expanded its partnership with Bubble to bring products to all of its stores. Beauty brand Odele earlier this year formed a partnership with the retailer to be sold in stores and online. These partnerships followed an initiative Ulta launched in 2019, dubbed Sparked at Ulta Beauty , to help showcase up-and-coming DTC brands. In addition to selling on its website and with Ulta Beauty, Snif sells select products through Amazon’s online marketplace. Fragrance revenues in the U.S. generated $7.7 billion in 2021 and are expected to hit $8.7 billion this year, according to Statista. Over the next five years, the market is projected to grow at a compound annual growth rate of 1.69%.