2023年2月6日

20日，共享汽車平台“Socar”運營的汽車停在了首爾江南區“Socar專區”。[韓聯社]在公共交通票價上漲和新車購買利率飆升的情況下，共享汽車行業正試圖通過一些及時的促銷活動，讓人們笑一笑。汽車共享服務主要由移動應用程序提供支持，會員可以在需要的時候租用汽車，而且隻租多長時間，通常是按小時計費。從2月1日開始，首爾出租車的基本價格上漲到4800韓元，比之前的價格上漲了1000韓元。除了提高出租車費用外，基本費用的覆蓋距離也從2公裏縮短到1.6公裏。在基本車費之後，每131米收費100韓元，從132米上調到30秒，從31秒上調到30秒。也就是說，從首爾中區明洞到江南區10公裏，如果在午夜乘坐出租車，需要支付1.77萬韓元的費用。如果不上調票價，票價為1.37萬韓元。首爾市還計劃將公共汽車和地鐵票價上調400韓元左右。汽車共享服務正試圖利用不斷上漲的交通成本帶來的市場機會。 Socar, a unicorn mobility startup, began its “Commuter Coupon Book” promotion on Feb. 1. The promotion lets Socar members rent vehicles parked in designated Socar zones between 5 p.m. and 11 a.m. the next day — peak commuting hours — for just 9,900 won per trip. That compares very favorably with, say, a commuter taxi ride from Bundang, Gyeonggi to Gwanghwamun, central Seoul, which would cost about 25,000 won. Kim Mi-roo, Socar’s head of marketing, said this promotion “lightens the burden of annually rising transportation fees.” Another car-sharing platform, People Car, is raffling car rentals and gift certificates for a five-star hotel restaurant to new members who join between Feb. 1 and Feb. 19. The company is also offering a 50 percent discount coupon and an hour discount voucher to everyone who signs up for the raffle. The Fair Trade Commission announced on Nov. 24 of last year that car-sharing companies could expand their scope of operations from the first half of this year. Previously, car-sharing companies could only rent cars to round-trip users or hire drivers to return cars to their original location. “A 20 percent increase in interest rates for car loans have made it difficult for younger people to buy cars,” said Kim Pil-soo, who teaches automotive engineering at Daelim University. “As public transportation fares rise, the demand for car-sharing, which is easy to book with smartphones, will increase as well.” BY KIM MIN-SANG, SOHN DONG-JOO [sohn.dongjoo@joongang.co.kr]