2023年4月20日

2023年4月20日，Shopper OS將架起已建立的圍牆花園，為品牌參與、激活和發展客戶關係開辟新的途徑。全漏鬥連接商務的領導者Stackline宣布推出Shopper OS，這是世界上第一個購物者旅程管理係統。這個革命性的平台包括八個強大的功能——所有功能都在一個平台上——將品牌和製造商與最大的在線零售商和實體店的購物者聯係起來。品牌和製造商麵臨的最大障礙是，他們與消費者沒有直接關係，因為這些關係是由零售商掌握的。事實上，製造商隻了解3%的消費者，而剩下的97%是他們無法接觸到的。由於製造商在通過零售商購買產品時無法接觸到他們的客戶，這就阻礙了品牌參與、激活和發展重要的客戶關係。這種空白抑製了銷售增長、留存率和客戶終身價值。平均而言，消費品牌每年隻能留住12%的顧客。Stackline的創始人兼首席執行官Michael Lagoni表示:“每個品牌都希望與所有零售接觸點的客戶建立直接關係，這樣他們就可以創造更多有價值的個性化體驗，從而在亞馬遜、沃爾瑪、塔吉特等所有主要零售商中提高忠誠度、終身價值和銷售增長。這就是為什麼我們開發了Shopper操作係統，這是我們曆史上最重要的創新。” Collect first-party data and connect with individual customers through the Multi-Retailer CRM. Syndicate product reviews across your largest online retail partners and marketplaces. Boost retention and lifetime value with a rewards program that profitably grows repeat purchases. Create hyper-targeted surveys and get instant feedback from your most important customers. Drive ultra-high conversion rates through landing pages that feature a multi-retailer buy box. Send personalized messages to customers based on their purchases across retailers. View customer retention, churn, and share of wallet across retailers and channels. Turn every customer into an influencer by allowing them to share shoppable affiliate links to your product pages. Lagoni emphasized that Shopper OS not only gives brands access first-party data in a privacy-first way, but the platform also allows for a uniquely personalized connection with customers: “The launch of Shopper OS is a major milestone, not only for our company, but also for the entire ecommerce and retail industry. We’re changing the way brands connect with consumers to grow shopper loyalty, engagement, and advocacy across the entire retail ecosystem.” Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.