2023年1月25日

●企業領導者估計，糟糕的網站用戶體驗每年造成72,000美元的銷售損失●網站錯誤修複和維護平均每周浪費4個小時- 8%的企業每周花費超過10個小時●90%的企業表示，他們在營銷技術支出上獲得了良好的投資回報率，盡管數據證明這不是真的，奧地利林茨，2023年1月25日/PRNewswire/ - Storyblok內容管理係統(CMS)類別的領導者，授權開發者和內容團隊在所有數字渠道上創建更好的內容體驗，今天公布的研究顯示，盡管在營銷技術上花費了大量資金，但由於糟糕的網站體驗，公司每年都在損失相當多的錢。美國和歐洲中型電子商務公司的500名商業領袖接受了一係列關於他們公司網站性能和相關成本的問題。令人驚訝的是，48%的受訪者表示，他們的網站最近在關鍵利益相關者或客戶麵前讓他們感到尷尬，然而，87%的受訪者表示，他們的網站滿足了他們的全部或大部分預期。幾乎每個企業(92%)都認為他們網站糟糕的用戶體驗正在影響他們的銷售額，30%的企業估計這個數字每年超過10萬美元。Storyblok最近對美國和歐洲6000名消費者的調查也印證了這些發現，60%的消費者表示，他們平均每年會因為糟糕的網站用戶體驗而放棄5次購買。盡管有這些發現，在營銷技術上的支出和對結果的滿意度仍然很高——企業在過去五年平均投資近50萬美元，14%的企業投資超過100萬美元。隻有6%的企業認為他們在營銷技術上的投資回報率很低。Storyblok的首席執行官兼聯合創始人多米尼克·安傑勒(Dominik Angerer)說:“起初，這些結果看起來完全矛盾。一方麵，企業認為他們的網站是昂貴的尷尬，另一方麵，他們似乎對自己的表現很滿意。 The answer is that expectations are too low. "Many businesses believe that marketing technology is inherently very expensive and is difficult and time-consuming to get right. This is no longer the case. A modern wave of API-first, best-of-breed technology is currently disrupting the industry, making the martech stack not only more cost-effective, but also more user-friendly for the teams working with it - developers and marketers. Business leaders no longer have to accept 'webarrassment' as the standard." Storyblok's research also revealed that in addition to lost sales, companies are spending a significant amount of time on maintenance and fixing errors on their websites. Each week, on average, 4 hours is lost to these tasks. Note Storyblok conducted the survey of 500 business leaders and executives with OnePoll. The survey ran between November 24th to December 4th, 2022. Resources View Storyblok's press kit: https://www.storyblok.com/press See case studies: https://www.storyblok.com/case-studies About Storyblok Storyblok, the content management system (CMS) category leader, empowers both developers and content teams to create better content experiences across any digital channel. Storyblok enhances audience experiences with best-in-breed performance, security, optimized omnichannel storytelling, and robust personalization. Enable content teams to create and manage content intuitively and independently with drag and drop visual editing, custom collaboration workflows, and a world-class digital asset manager. Empower developers to build anything, integrate with everything, and publish everywhere with Storyblok's headless CMS architecture. Leading brands such as Adidas, T-Mobile, Renault, and Oatly use Storyblok to shape their digital storytelling. See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and Twitter . Press Contact