2023年7月25日

分享這篇文章分享這篇文章提供的新聞教育技術營銷和品牌專家埃裏森較小加入StraighterLine作為數字營銷的副總裁華盛頓,7月25日,2023 / StraighterLine從實惠的創造者,靈活和career-aligned高等課程以及證書,每年超過150000的學習者,今天宣布任命Allison較小的數字營銷的副總裁。記錄成功的教育領先品牌和數字和omni-channel營銷,消費者和媒體品牌20多年,較小的支出超過十年後加入該公司品牌、數字營銷和用戶體驗在教育科技公司領導角色。“艾莉森在教育技術領域的豐富經驗和她激情使教育和培訓與StraighterLine更容易完全一致的願景,”希瑟·庫姆斯說,StraighterLine的首席執行官。“我們很高興有她加入我們的團隊,領導我們的數字營銷努力。她的專業知識和領導將推動我們的使命,幫助我們達到世界各地的更多的學習者”。In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students. Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills. Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data. Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children. About StraighterLine: StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information. SOURCE StraighterLine