2022年12月22日

Contlo是一家總部位於特拉華州和班加羅爾的電子商務和直接麵向消費者(DTC)品牌的客戶數據和營銷平台，在種子輪融資中籌集了350萬美元。本輪由Kae Capital領投，Better Capital和Titan Capital參與。此外，還有知名天使投資者參與，包括Harshil Mathur和Shashank Kumar (Razorpay的創始人)，MamaEarth的Varun Alagh, Arjun Vaidya (V3 Ventures的聯合創始人和前創始人Vaidya’s)， SuperTails的Varun Sadana, Akna medical的Varun Vohra, Vikram Khandpur(Sinch的CPO)， Srinivas Anumolu(BigBites的聯合創始人和前創始人Upwork & TutorVista)，Giridhar Malpani (climb Capital創始人)和其他天使投資人，包括雪花、蘋果等全球科技公司的運營商。八個月前，該公司於2022年1月成功籌集了80萬美元的種子前期資金。由Ishaan Bhola和Mukunda NS於2021年10月創立的Contlo，通過以電子商務為中心的全渠道客戶參與，幫助電子商務和DTC品牌加速銷售增長，推動收入產生，並為客戶自動化個性化體驗。Contlo的人工智能優先方法與電子郵件、短信、Whatsapp、移動和Web推送等全渠道客戶參與相結合，為最終客戶提供高度個性化的購物體驗。這家初創公司計劃部署新的資金來加強其產品能力，RnD，擴大其進入市場(GTM)業務，以及其全球營銷機構主導的合作夥伴計劃。該公司還計劃通過增加營銷和銷售活動來進一步增長，在所有團隊中招聘，並擴展到新的國際市場。在進一步闡述Contlo的擴張時，創始人Ishaan Bhola表示:“營銷技術一直受到傳統技術的束縛，過去十年沒有太多創新。 But with our AI-first approach, we are reimagining how digitally native brands of the future will conduct commerce. We are leveraging AI to build hyper-personalized commerce experiences at internet scale” "We believe SaaS software is getting rewritten due to 3 major tailwinds of AI, verticalization and PLG. Contlo sits at the intersection of these mega-trends and has built a powerful product backed by an extremely strong founding team which perfectly positions them to disrupt how marketing is done for brands.” said Gaurav Chaturvedi, Partner, Kae Capital. Talking about modern-day e-commerce problems and how Contlo can help brands tackle them, Ishaan also said “E-commerce marketing has become highly sophisticated, vanilla generic marketing automation doesn’t work for e-commerce brands anymore. Our product offers instant time to value, unlocks commerce-centric use cases and drives 3x more revenue than generic horizontal tools using an AI-first approach”. At present most DTC brands are struggling to acquire customers through Facebook and Google with rising CACs. Today’s digitally native brands need to have the capabilities to build their own infrastructure to understand their customers and leverage that understanding to orchestrate personalised commerce experiences. Contlo is currently used by over 1000+ modern e-commerce and D2C brands across the globe such as XYXX, Himalaya Herbals, Symphony, Marico, Yoga bar, Rare Rabbit, The Man Company, G.O.A.T brand labs, Supertails, Jimmy’s Cocktails and Boult audio to name a few. The company has witnessed a massive growth of 50 per cent MoM since its inception. “We are empowering brands to move away from the conventional big-tech advertising and marketplace models towards taking their destinies into their own hands by building direct channels with their customers.“ Ishaan added. Share this article: